About The Company
Whatfix is a leading AI platform dedicated to advancing the concept of “userization” of enterprise applications. Our mission is to empower organizations to maximize the return on their digital investments by ensuring seamless adoption and effective utilization of technology. Recognizing that technology adoption is crucial for success, especially in the rapidly evolving AI landscape, Whatfix focuses on reducing user friction, simplifying complex workflows, and enhancing user engagement. With a legacy rooted in empowering people to succeed with technology rather than replacing them, we champion a philosophy called Userization—where technology adapts to the user, not vice versa.

At the core of our platform is ScreenSense, our proprietary AI engine that continuously interprets user actions and context within applications and AI tools. By analyzing signals related to user intent and activity, ScreenSense provides real-time guidance, nudges, knowledge sharing, and automation directly within the workflow.



This intelligent approach powers our comprehensive suite of products, including Digital Adoption, Product Analytics, and Mirror, all embedded with AI Agents to enhance creation, insights, and user guidance.

Our cutting-edge products are shaping the future of enterprise AI, with offerings like Seek, an AI-native assistant capable of understanding business context and executing tasks across applications, and Mirror 2.0, a unique system and role simulation platform. These solutions exemplify our commitment to building enterprise-ready AI teammates that maximize productivity and ROI. With offices across the US, India, UK, Germany, Singapore, and Australia, and a presence in over 40 countries, Whatfix serves over 700 enterprise customers, including more than 80 Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.

Our investors have committed approximately $270 million USD in funding, with recent Series E funding of $125 mi

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