Job Description

Who we are:

n

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

n

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.

n

We are catering to end-to-end digital marketing solutions for premium brands in the country.

n

What's in it for you:

n

The Group Head – Biddable Media will lead performance marketing strategy and execution across paid search and paid social channels, managing large-scale campaigns across Google Ads, Meta, LinkedIn, X, and other digital platforms.

n

You will guide a team of performance marketing managers to design full-funnel media strategies, optimize campaigns for ROI, and deliver measurable business results. The role demands a blend of strategic leadership, analytical expertise, and deep platform knowledge.

n

You'll collaborate closely with clients and internal teams (Strategy, Analytics, Creative, Data & Commerce) to translate marketing goals into actionable biddable strategies.

n

What you'll bring:

n

n
- Proven experience (7–10 years) managing large-scale performance marketing campaigns across Google Ads, Microsoft Ads,



Meta, LinkedIn, TikTok, and other platforms.
n
- Strong understanding of paid search and paid social ecosystems, including campaign planning, audience segmentation, and performance optimization.
n
- Hands-on expertise in automated bidding strategies, feed management, audience layering, and advanced campaign structures.
n
- Proven ability to analyze data and derive insights to drive campaign efficiency, ROI, and conversion performance.
n
- Experience managing high-budget accounts and complex media portfolios across multiple industries.
n
- Familiarity with measurement and analytics tools such as GA4, Adobe Analytics, Data Studio, and Power BI.
n
- Working knowledge of attribution, incrementality testing, and A/B experimentation frameworks.
n
- Experience collaborating on AOPs, media planning, and forecasting in partnership with senior clients.
n
- Exposure to automation, scripts, and APIs for campaign management and reporting will be an added advantage.
n
- Solid team management and mentoring skills, fostering upskilling and growth of mid-level and junior talent.
n
- Excellent communication and presentation abilities to engage senior stakeholders and platform partners.
n

n

Minimum Qualifications:

n

n
- 7 to 10 years of relevant experience in performance/biddable media.
n
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
n
- Strong leadership and stakeholder management skills.
n
- Data-driven mindset with high attention to detail.
n
- Familiarity with AI-led media optimization tools and automation platforms is an added advantag.
n

📌 Group Head - Biddable Media (Mumbai)
🏢 Performics India
📍 Mumbai