Company Description Grayson Digital is a performance marketing agency that helps startups, small and mid-sized enterprises, and established businesses drive growth through data-driven digital strategies. The team focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI by combining creative thinking with advanced analytics. Core services include Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, and marketing analytics.

Grayson

Digital is known for ROI-focused strategies, transparent reporting, measurable KPIs, and customized growth plans tailored to each client. The agency emphasizes continuous testing and optimization to build predictable, scalable growth engines for its clients.

Role Description The Google Ads Analyst role is a full-time remote position responsible for planning, executing, and optimizing Google Ads campaigns across Search, Display, Performance Max, and YouTube. The analyst will conduct keyword research, build and refine account structures, write ad copy, set targeting parameters, and manage bidding strategies to meet client performance goals. Day-to-day tasks include monitoring campaign performance, analyzing data in Google Ads and GA4, creating reports and dashboards, and recommending optimization actions to improve CTR, conversion rate, CPA, and ROAS.

The role also involves collaborating with account managers and creative teams on landing page tests, audience strategies,



and integrated performance marketing initiatives. The analyst will proactively identify growth opportunities, stay current with platform updates, and contribute to best practices for paid search and paid media across the agency.

Qualifications

- Demonstrated expertise in Google Ads (Search, Display, Performance Max, and YouTube) and strong understanding of PPC and SEM principles.
- Hands-on experience with performance marketing, conversion rate optimization, and landing page optimization focused on measurable business outcomes.
- Proficiency with marketing analytics tools such as GA4 and Looker Studio, including building reports, dashboards, and tracking key KPIs.
- Ability to conduct detailed keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
- Solid analytical and quantitative skills, including A/B testing, interpreting campaign data, and making data-driven optimization decisions.
- Effective written and verbal communication skills for presenting insights, collaborating with cross-functional teams, and documenting strategies.
- Experience working with B2B lead generation, e-commerce marketing, or local SEO campaigns is a plus.
- Comfort working in a remote environment, managing multiple accounts or projects, and meeting deadlines with minimal supervision.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in digital advertising.
- Google Ads and/or Google Analytics certifications are highly desirable.

📌 Google Ads Analyst (Noida)
🏢 Grayson Digital
📍 Noida