Founding Consumer Growth & Marketing Lead Location: Delhi NCR | In office
Type: Full-time | Founding Team
Tobbo is an early-stage consumer social startup building a recent way for people to ask, share and get honest human perspectives.
We’re looking for a hands-on consumer growth & marketing leader to own Tobbo’s 0→1 growth journey — from GTM and launch to building our first meaningful base of active users.
What You’ll Own
- Build and execute our go-to-market & launch strategy
- Own user acquisition, activation and growth experiments
- Create campaigns that can make Tobbo culturally relevant and shareable
- Own social media and content strategy end-to-end
- Develop ideas for reels, short-form content and social-native storytelling
- Build and manage creator & influencer partnerships
- Drive campus, community and on-ground activations
- Talk directly to users and turn insights into campaigns and growth ideas
- Track what’s working,
iterate quickly and scale winning experiments
- Use AI aggressively and intelligently across research, ideation, content and growth
Who We’re Looking For Someone with experience in consumer/B2C growth or marketing who combines strategy with hands-on execution.
You should be comfortable going from:
Insight → Idea → Campaign → Execution → Measurement → Iteration
Experience with consumer apps, internet products, Gen Z audiences, creators or high-growth startups is a strong plus.
This is not a traditional marketing-management role. You’ll be joining while the brand, distribution playbook and growth engine are still being created — and will have the opportunity to help build them from the ground up.
Interested?
Apply directly on LinkedIn or send your resume/portfolio to
[email protected]
Team Tobbo
📌 Founding Consumer Growth & Marketing Lead (New Delhi)
🏢 tobbo
📍 New Delhi