Lead generation: Generating leads from a database and identifying decision makers Sales presentations: Setting up and delivering sales presentations and product demonstrations Sales opportunities: Originating sales opportunities for the company's products and services Follow-up: Ensuring systematic follow-up with clients to close sales Payment collection: Ensuring that all payments are collected as per the company's payment terms Business plan: Achieving monthly, quarterly, and yearly business plan Customer service: Acting as an interface between customers and internal support teams to ensure the customer receives the best possible service Sales processes: Ensuring adherence to sales processes and requirements Some skills that are important for a sales executive include: Positive communication skills, Convincing power, and Empathy.