Job Description

About the Role

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We are looking for a highly analytical and research-driven Senior Data & Market Research Analyst to support our sales and marketing teams through market research, lead generation, and business intelligence.

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The ideal candidate should be capable of independently researching industries, identifying target accounts, generating qualified leads, validating data, and managing the complete lead generation lifecycle from scratch.

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Key Responsibilities

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Market Research & Intelligence

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- Conduct in-depth research across IT Services, SaaS, Software, AI, Cloud, Data & Digital Transformation industries.
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- Identify new market opportunities and target customer segments.
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- Research industry trends, market developments, and emerging technologies.
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- Monitor company expansion activities, hiring trends, funding announcements, mergers, and acquisitions.
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- Prepare market intelligence reports and actionable business insights.
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- Conduct competitor analysis and track competitor activities.
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Event Research & Chance Mapping

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- Research global and regional conferences, technology events, webinars, exhibitions, and trade shows.
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- Identify sponsors, exhibitors, speakers, and attendees as potential prospects.
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- Build event-based lead databases.
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- Maintain a calendar of relevant industry events.
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- Generate pre-event and post-event prospecting reports.
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B2B Lead Generation

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- Build targeted prospect databases based on Ideal Customer Profiles (ICP).
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- Research and identify decision-makers across target organizations.
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- Identify CIOs, CTOs, IT Directors, Procurement Heads, VP Engineering, CDOs, and Technology Leaders.
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- Generate qualified leads across the USA, UK, Europe, Middle East, and India markets.
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- Segment prospects by industry, geography, company size, revenue,



and business requirements.
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- Continuously identify new business opportunities and target accounts.
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Data Mining & Contact Discovery

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- Conduct deep web research using multiple online sources.
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- Extract verified email addresses, phone numbers, LinkedIn profiles, and company information.
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- Research target accounts using:
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- LinkedIn Sales Navigator
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- Apollo
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- ZoomInfo
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- Lusha
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- Crunchbase
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- RocketReach
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- Hunter.io
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- SimilarWeb
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- BuiltWith
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- Validate all prospect and contact information before database submission.
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- Ensure high data accuracy and reliability.
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Database Management & CRM

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- Create and maintain clean prospect databases.
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- Manage lead records within CRM systems.
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- Update, enrich, and cleanse existing databases regularly.
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- Maintain accurate lead segmentation and categorization.
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- Ensure data consistency across all sales and marketing systems.
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- Work with tools such as:
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- HubSpot
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- Zoho CRM
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- Salesforce
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- Excel
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- Google Sheets
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Sales & Marketing Support

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- Provide targeted lead lists for outbound sales campaigns.
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- Support email marketing and account-based marketing initiatives.
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- Collaborate closely with Sales, Marketing, and Business Development teams.
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- Deliver weekly and monthly lead generation reports.
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- Track campaign-related opportunities and prospect engagement.
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End-to-End Ownership

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The selected candidate will independently own:

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- Market Research
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- Industry Intelligence
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- Competitor Research
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- Event Research
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- Account Research
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- Lead Generation
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- Contact Discovery
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- Data Verification
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- CRM Updates
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- Database Management
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- Lead Qualification
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- Reporting & Analytics
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From identifying opportunities to delivering verified decision-maker contacts, the candidate will manage the complete research and prospecting process.

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Required Skills

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- 7+ years of experience in Market Research, Data Research, Lead Generation, or Business Research.
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- Strong B2B lead generation experience.
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- Expertise in online research and data mining.
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- Experience working with LinkedIn Sales Navigator.
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- Hands-on experience with Apollo, ZoomInfo, Lusha, Crunchbase, or similar platforms.
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- Strong MS Excel and Google Sheets skills.
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- Excellent analytical and problem-solving abilities.
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- Strong attention to detail.
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- Excellent written communication skills.
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- Ability to work independently and meet targets.
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Preferred Qualifications

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- Experience in IT Services, SaaS, Software Development, AI, Cloud, or Technology Consulting industries.
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- Familiarity with CRM platforms.
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- Understanding of outbound sales and marketing campaigns.
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- Knowledge of ICP, ABM, BANT, and lead qualification frameworks.
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- Experience supporting international markets.
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Why Join Us?

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Work with global clients across USA, UK, Europe & India

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Exposure to cutting-edge technology industries

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Direct contribution to revenue growth and business expansion

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Career progression into Business Development, Market Intelligence, Sales Operations, and Marketing Strategy

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Opportunity to work on high-impact research and lead-generation initiatives

📌 Senior Data & Market Research Analyst (Tamil Nadu)
🏢 Proeze
📍 Tamil Nadu