Company: Sotbella

Location: Noida, Sector 88

Work Mode: Work from Office

Working Days: Monday to Saturday

Experience: 3–5 Years

Employment Type: Full time

About the Role

We are looking for an Assistant Manager – Influencer Marketing to lead and execute influencer marketing campaigns, build strong creator relationships, and drive brand visibility and engagement across social media platforms.

Key Responsibilities
Develop and execute influencer marketing strategies aligned with brand objectives.
Identify, evaluate, and onboard relevant influencers and content creators.
Manage end-to-end influencer campaigns, from brief creation to execution and reporting.
Negotiate commercials, deliverables, and campaign terms with influencers/agencies.
Build and maintain long-term relationships with influencers and creator communities.
Coordinate with the creative, marketing, and content teams for campaign execution.
Monitor influencer content, timelines, deliverables, and brand guidelines.
Track campaign performance, engagement, reach, conversions, and ROI.
Analyze campaign data and prepare regular performance reports.
Stay updated on social media trends, emerging creators, and influencer marketing opportunities.




Manage influencer budgets and ensure effective utilization of campaign spends.

Required Skills
Strong understanding of Instagram, YouTube, and other social media platforms.
Excellent communication, negotiation, and relationship-management skills.
Robust analytical and campaign management abilities.
Positive understanding of influencer marketing metrics and ROI.
Ability to manage multiple campaigns and deadlines simultaneously.
Strong networking and creator-identification skills.
Proficiency in Excel/Google Sheets and campaign reporting.

Qualification
Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
3–5 years of relevant experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
Experience in the fashion, lifestyle, beauty, or e-commerce industry will be preferred.

Key KPIs

Influencer campaign ROI

Reach and engagement

Content delivery and campaign timelines

Influencer acquisition and retention

Cost per engagement/reach

Conversion and sales contribution

Overall campaign performance

If you are passionate about creators, social media, and building impactful brand campaigns, we would love to hear from you.

📌 Assistant Manager – Influencer Marketing New Delhi
🏢 Sotbella
📍 New Delhi