- About the RoleWe are looking for a creative, energetic, and digitally savvy Content Creator who can develop engaging content for social media, digital campaigns, websites, and marketing activities.

The ideal candidate should be comfortable with content ideation, shooting videos, appearing on camera when required, writing captions/scripts, creating short-form videos/Reels, and working with modern AI and digital content tools.

The person will play an important role in building brand visibility, audience engagement, and digital growth through consistent and high-quality content.

- Key Roles & ResponsibilitiesA. Content Strategy & Ideation
- Develop fresh and creative content ideas for social media and digital platforms.
- Understand the target audience and create content according to their interests and behavior.
- Prepare daily/weekly content plans and calendars.
- Identify trending topics, formats, sounds, hashtags, and content styles.
- Convert business objectives, products, services, and campaigns into engaging content.
- Develop content concepts for brand awareness, lead generation, engagement, and sales.

B. Video & Reel Creation
- Create engaging Instagram Reels, Facebook Videos, YouTube Shorts, and other short-form content.
- Plan video concepts, scripts, hooks, dialogues, and CTAs.
- Shoot videos using smartphones, cameras, or other available equipment.
- Handle basic lighting, framing, audio, and background setup.
- Edit short-form videos with appropriate transitions, captions, music, effects, and branding.
- Create different versions of content for different social media platforms.
- Maintain a consistent visual and creative style across content.

C. On-Camera Content
- Appear in videos/Reels when required.
- Present products, services, offers, educational information, and promotional campaigns confidently.
- Conduct interviews, customer interactions, business discussions, and promotional videos.
- Maintain natural body language,



voice modulation, facial expressions, and camera confidence.
- Participate in outdoor shoots, events, business visits, and promotional activities when required.

D. Script & Copywriting
- Write simple and engaging video scripts.
- Create robust opening hooks to capture audience attention.
- Write social media captions, headlines, descriptions, CTAs, and promotional copy.
- Convert technical/business information into simple, audience-friendly content.
- Develop storytelling-based content that improves engagement.
- Create content in English/Hindi/Hinglish as required.

E. Social Media Management
- Create and publish content on platforms such as:
- Instagram
- Facebook
- YouTube
- LinkedIn
- WhatsApp
- Other relevant digital platforms
- Maintain the content publishing schedule.
- Monitor comments, messages, reactions, and audience engagement.
- Coordinate with the marketing team for campaigns and promotions.
- Track content performance and identify high-performing content formats.

F. Trend & Competitor Research
- Regularly research social media trends.
- Monitor competitor content and industry trends.
- Identify viral content formats and opportunities.
- Study successful creators and brands for creative inspiration.
- Maintain a database of useful content ideas, references, hooks, and trends.
- Quickly adapt relevant trends to the company's brand and audience.

G. Brand & Product Content
- Create content explaining company products, services, features, benefits, offers, and USPs.
- Develop educational, promotional, informational, entertaining,



and awareness-based content.
- Support product launches and marketing campaigns with creative content.
- Create customer testimonials, case studies, success stories, and behind-the-scenes content.
- Ensure content remains aligned with the company's brand guidelines.

H. Campaign Support
- Work closely with the Marketing, Sales, Business Development, and Management teams.
- Create content for lead-generation campaigns.
- Develop promotional content for special offers, events, exhibitions, launches, and recruitment campaigns.
- Support paid advertising campaigns with creative assets.
- Produce multiple creative variations for testing and performance improvement.

3. AI & Digital Content ResponsibilitiesThe Content Creator should be comfortable using modern AI-powered content creation tools.

Responsibilities may include

- Using AI tools for content ideation and brainstorming.
- Using AI for script development and content research.
- Generating creative concepts using AI.
- Using AI-assisted video/image editing tools.
- Creating AI-generated visuals where appropriate.
- Using AI tools for captions, hooks, headlines, and content variations.
- Using ChatGPT and similar tools for content planning.
- Experimenting with new AI tools that can improve content production speed and quality.
- Maintaining a balance between AI-generated content and authentic human-created content.

4. Content Types to Be CreatedThe candidate may be responsible for creating:
- Instagram Reels
- Facebook Reels
- YouTube Shorts
- Promotional Videos
- Product Videos
- Educational Videos
- Explainer Videos
- Talking-Head Videos
- Customer Testimonials
- Interviews
- Behind-the-Scenes Content
- Event Coverage
- Brand Stories
- Social Media Posts
- Promotional Creatives
- Memes
- Infographics
- Stories
- Lead Generation Content
- Recruitment Content
- Awareness Campaigns
- Corporate Content

📌 Creator Creators (India)
🏢 Kheewa Incorporation
📍 India