We're hiring an Instagram Scriptwriter / Content Strategist.

Not a caption writer. Someone who can build the strategy and write the script that actually gets watched.

At Smashed, we create content for ambitious founders, coaches, consultants and advisors across LinkedIn and Instagram.

WHAT YOU'D DO

- Build the content pillars and strategy for each founder based on their offer, their ICP and what they actually believe
- Connect with client weekly for an hour and interview them, pick insights and turn them into high performance scripts that sound like them, not like you
- Write 3-4 scripts a week per client, on time, without being chased
- Brief the shoot. Setting, framing, b-roll, on-screen text, what gets filmed where and why
- Brief the editor something they can cut without twenty questions
- Read the numbers every week and change the plan when something's not working
- Work directly with the founders on the account. No layers, no telephone game

WHAT YOU NEED

- 1 to 2 years writing short form scripts for Reels or Shorts, ideally for founders or personal brands
- Live videos we can go watch. Not a doc of scripts that never got shot
- A feel for how founders actually talk. Voice matching is most of this job
- You understand hook rate, retention curves, saves and shares,



and you know which one you're writing for before you start
- Enough context of B2B SaaS, D2C, coaching and the creator economy to not need the basics explained
- The bandwidth to hold multiple clients at once without the quality slipping on anyone

WHAT'S IN IT FOR YOU

As a team member you'll enjoy:

- Referral bonuses
- Financial support for online courses
- Fun and casual work workplace
- Employee engagement activities and virtual gatherings

OUR CORE VALUES

- Ownership is the foundation of everything we do
- First-principles thinking drives our problem-solving approach
- We are disciplined and uphold a strong work ethic
- Decisions are data-driven, never based on whims or guesses
- We cultivate optimism and pessimists have no space here
- Procrastination isn't in our DNA
- And, we have a deep passion for art and the artists

WHO THIS ISN'T FOR

✕ Anyone whose scripts open with "in this video I'm going to"

✕ Anyone who thinks a good script is a good caption read out loud

✕ Anyone who needs a brief before they can think

✕ If you've never written a script that got filmed and posted for somebody else

✕ If you've had a video do numbers and can't explain why, this is too early for you

📌 Content Strategist & Scriptwriter (Instagram Reels) (India)
🏢 Smashed
📍 India