We are looking for a Content Marketing Specialist who can help us build and grow a high-quality B2B audience through content-led initiatives.

This is not a conventional content-writing or social-media-posting role.

We are looking for someone who understands how content can be used to attract, engage, nurture and grow a relevant professional audience—and who can actively contribute ideas on how that audience should be built over time.

What you will work on:

- Develop and execute B2B content marketing initiatives aimed at audience growth.
- Identify ways to convert relevant professionals into subscribers, webinar attendees, repeat readers and engaged prospects.
- Work on newsletters, webinars, content campaigns, reports, lead magnets and other audience-building initiatives.
- Support content distribution across appropriate channels.
- Segment and engage identified target audiences based on industry, role, company and business relevance.
- Brainstorm new audience-acquisition and engagement strategies.
- Track campaign performance and identify what is actually attracting the right audience.
- Repurpose expert-led content into formats suitable for different audience touchpoints.
- Coordinate with design, digital or other external resources where required.
- Continuously test new ideas rather than relying only on routine content calendars.

What we are looking for:

- 2–4 years of relevant experience in Content Marketing, preferably in a B2B workplace.
- Demonstrable exposure to audience growth, content distribution, subscriber acquisition,



demand generation or community building.
- Ability to think beyond blogs and social-media posts.
- Strong written communication and content judgment.
- Comfortable working with data and campaign analytics.
- Ability to independently research industries, companies and target personas.
- Curiosity, experimentation and willingness to discuss and challenge marketing ideas.
- Ability to work directly with senior leadership and convert subject-matter expertise into audience-building initiatives.

Preferred, but not mandatory:

Experience with one or more of the following would be useful:

- B2B newsletters
- Webinar marketing
- Email marketing
- LinkedIn distribution
- Subscriber growth
- CRM / audience databases
- Lead magnets
- Thought-leadership campaigns
- Professional services / consulting / SaaS / technology businesses

What would make you stand out

We are particularly interested in candidates who can demonstrate:

- an audience they helped grow;
- a newsletter, webinar series, community or campaign they contributed to;
- improvement in subscribers, registrations, engagement or qualified leads;
- a content initiative that generated measurable business interest.

About the role The subject-matter expertise and core business insights will be available internally.

Your role will be to help convert that expertise into a repeatable B2B audience-growth engine.

- We are looking for someone who is hands-on, analytical, curious and capable of contributing ideas rather than simply executing instructions.

📌 Content Marketing SpecialistB (Bengaluru)
🏢 Singhwal Techlaw (OPC) Private
📍 Bengaluru