Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy perks, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together.
Primary Responsibilities
- Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities
- Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels




- Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists
- Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvals
- Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility checks, compliance annotations, and version control where applicable
- Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders
- Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts
- Assist in identifying audience barriers, engagement gaps, content needs, and opportunit

📌 Manager Growth and Retention Marketing (Gurugram)
🏢 Optum India
📍 Gurugram