Google & Meta Ads Specialist

Job Type: Full-time, Permanent

Experience Level: Mid-level (2–years)

We are seeking a data-driven Performance Marketing Specialist to join our team full time. In this role, you will take complete ownership of our paid media strategy, execution, and optimization across Google Ads and Meta (Facebook & Instagram). You will be responsible for scaling our customer acquisition efforts, managing budgets efficiently, and driving measurable revenue growth.Key Responsibilities campaign Strategy & Execution
Full-Funnel Management: Structure, launch, and manage end-to-end campaigns on Google Ads (Search, PMax, Shopping) and Meta Ads Manager (Prospecting, Retargeting).
Audience Targeting: Build high-converting Custom Audiences, Lookalike Audiences, and intent-based keyword structures.
Budget Stewardship: Actively manage and allocate daily/monthly ad spend across channels to ensure productive scaling and maximum Return on Ad Spend (ROAS). Creative & Optimization
A/B Testing: Constantly test ad angles, headlines, hooks, and formats (especially Reels, Shorts, and Carousels) to defeat ad fatigue.
Creative Direction:



Collaborate with our design/content team to brief them on what visual assets and copy are needed based on performance data.
Landing Page Optimization: Work alongside web developers to improve landing page conversion rates and post-click user experience.

Tracking & Analytics
Data Integrity: Maintain accurate tracking infrastructure, including Meta Pixel, Conversions API (CAPI), and Google Tag Manager (GTM).
Performance Reporting: Monitor Google Analytics 4 (GA4) and channel dashboards daily; present weekly and monthly performance reports directly to leadership.

Job Requirements
Proven Track Record: 2+ years of hands-on experience managing profitable Google and Meta ad campaigns with verifiable results.
Technical Skills: Solid proficiency with GA4, GTM, Looker Studio (or similar reporting tools), and Excel/Google Sheets for deep data analysis.
Mindset: Highly analytical, proactive, and comfortable moving quickly based on what the data dictates.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks
Leave encashment

Work Location: In person

📌 Digital Ads Specialist Saidapet (India)
🏢 Pinnacle Digital Marketing
📍 India