Area Sales Manager (ASM) – Bath Fittings

Location: Chennai, Tamil Nadu

Department: Sales & Business Development

Position: Area Sales Manager (ASM)

Employment Type: On Company Payroll

Budget: Up to ₹50,000 per month

Industry: Bath Fittings / Sanitaryware / Building Materials

About the Role

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our business in the Chennai market and surrounding territories. The ideal candidate should have strong experience in bath fittings/sanitaryware sales, excellent market knowledge, and proven expertise in dealer/distributor management, team coordination, market development, and achievement of sales targets.

Key Responsibilities

- Develop and execute sales strategies for Chennai and assigned surrounding territories.
- Achieve assigned sales, collection, market development, and business growth targets.
- Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
- Identify new business opportunities and expand the company's distribution network.
- Manage and strengthen existing dealer and distributor relationships to ensure consistent business.
- Conduct regular market visits to understand market trends, competitor activities, pricing, schemes, and customer requirements.
- Develop relationships with plumbers, contractors, architects, builders, and other key influencers.
- Plan and execute dealer meets, plumber meets, retailer meets, product demonstrations, and promotional activities.
- Ensure effective brand promotion, product visibility, merchandising, and display across the assigned territory.
- Guide and coordinate with Sales Executives/field sales team members to improve market coverage and productivity.
- Monitor daily/weekly sales performance and ensure effective territory coverage.
- Provide regular sales, market, competitor, collection,



and business development reports to management.
- Coordinate with internal teams for order processing, dispatch, customer service, and collection-related matters.
- Handle channel partner issues and ensure timely resolution of market-related concerns.
- Monitor outstanding payments and support the team in achieving collection targets.

Mandatory Requirements

- Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
- Bath fittings industry experience is strongly preferred/mandatory.
- Strong knowledge of bath fittings products, market dynamics, and channel sales.
- Proven experience in dealer/distributor development and territory management.
- Experience in handling or guiding a field sales team will be an added advantage.
- Good knowledge of the Chennai market and surrounding areas.
- Knowledge of Tamil is mandatory, along with working knowledge of English/Hindi.
- Solid leadership, negotiation, communication, and relationship management skills.
- Willingness to undertake extensive market travel.
- Strong target orientation and ability to independently manage the assigned territory.

Key Competencies

- Area & Territory Management
- Dealer & Distributor Management
- Channel Sales
- Team Handling & Leadership
- Market Development
- Bath Fittings Product Knowledge
- Brand Promotion
- Plumber & Influencer Engagement
- Sales & Collection Management
- Competitor Analysis
- Negotiation & Relationship Management
- Target Achievement

Compensation

Salary: Up to ₹50,000 per month, depending on relevant experience, market exposure, leadership capabilities, and suitability.

Ideal Candidate A strong field sales professional with proven bath fittings/sanitaryware experience, excellent Chennai market knowledge, established dealer/distributor relationships, and the ability to lead the sales team and drive sustainable territory growth.

📌 Area Sales Manager (Chennai)
🏢 The Hiring
📍 Chennai