Define and enforce standards for XDM schemas, identity namespaces, and data modeling to ensure a unified customer profile.
Manage the end-to-end platform setup process, including sandbox lifecycle management (development, staging, and production).
Establish best practices for data governance, including data usage labeling (DULE), privacy policies, and consent management.
Stakeholder & Vendor Coordination:
Act as the lead point of contact for Adobe, coordinating product roadmaps, attending technical reviews, and managing support tickets or qualified services engagements.
- Collaborate with Marketing, IT, and Data Engineering teams to translate business requirements into technical blueprints.