Role Overview

We are looking for an experienced
DSP / Programmatic Delivery Manager
who can independently manage traffic acquisition and campaign delivery for Mobile VAS and digital subscription products through DSPs, ad networks, programmatic platforms and direct publishers.

The person will be responsible for identifying the right traffic sources, launching campaigns, monitoring performance, optimising funnels and ensuring campaigns achieve targeted
subscriptions, conversions, CPA/CAC and revenue objectives
while maintaining traffic quality and operator/compliance requirements.

Key Responsibilities
- Identify, onboard and manage
DSPs, ad networks, programmatic platforms and performance publishers
across India and international markets.
- Manage end-to-end campaign delivery for
MVAS, subscription and digital content products
.
- Launch and scale campaigns across mobile web, in-app, display, native, push and other relevant inventory.
- Negotiate commercial models including
CPA, CPL, CPI, CPC, CPM and performance-based buying
.




- Work closely with DSPs and publishers to achieve agreed daily/monthly conversion and subscription targets.
- Monitor the complete funnel:
- Impression → Click → Landing Page → Subscription/Conversion → Billing
- Analyse campaign performance using CTR, CR, CPA, CAC, ROI, ARPU and other relevant KPIs.
- Optimise campaigns by publisher, placement, GEO, device, OS, carrier/operator, creative and traffic source.
- Identify high-performing traffic sources and scale them while pausing or correcting underperforming inventory.
- Monitor traffic quality and identify suspicious patterns, bot traffic, click fraud or abnormal conversion behaviour.
- Ensure campaigns follow
operator, aggregator, advertising and MVAS compliance requirements
.
- Coordinate with internal technology, product, creative and operations teams for tracking, landing pages, integrations and campaign launches.
- Maintain DSP/publisher-wise delivery and performance reports.
- Develo

📌 DSP / Programmatic Delivery Manager – MVAS (Gurugram)
🏢 Arshiya Infosolutions
📍 Gurugram