16 Sep
|
Indian Institute for Human Settlements
|
Bengaluru
16 Sep
Indian Institute for Human Settlements
Bengaluru
About the Communications and Design Function
The Communications and Design Function cuts across and works closely with all programmes and schools within IIHS. As custodian of the brand, the function is responsible for IIHS’ reputation through its communication efforts to external stakeholders and audiences. The function supports IIHS through marcomm strategies, including but not limited to communication, content and visual design strategies; across its schools, programmes, projects and events; through consistent and quality outputs, all the way from ideation, execution, feedback and learning.
Job Description
IIHS is looking for an experienced Digital Marketing qualified to lead and help manage the digital marketing function and expand the influence of its pioneering urban transformation work. The role involves the use of advanced digital strategies through actionable digital content and campaigns to reach multiple stakeholders and audiences, as appropriate to IIHS’ schools, programmes and projects.
Activities and Tasks
Responsibilities would include, but not be limited to,
the following:
- Developing and executing integrated digital marketing strategies tailored to education, research dissemination, capacity development, practice, and digital blended learning;
- Conducting detailed market, competitor, and audience research to identify opportunities and design impactful campaigns;
- Analysing current digital channels and selecting platforms that align with audience needs and institutional goals;
- Analysing existing digital marketing tools and making a business case for investments to ensure optimal usage;
- Guiding creation and execution of high-quality content (landing pages, video, social posts, Infographics, newsletters) as per the platform and campaign requirements, ensuring clear messaging on IIHS’ schools, programmes, projects and events;
- Coordinating, planning, and managing email marketing, paid advertising, and SEO/ SEM to boost engagement and conv
📌 Senior Manager/ Lead (Bengaluru)
🏢 Indian Institute for Human Settlements
📍 Bengaluru