What You Will Do
Seller Acquisition & Channel Ownership
- Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
- Drive high-quality seller sign-ups with a focus on downstream activation and retention
- Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)
- Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
- Identify and reduce drop-offs across onboarding journeys
- Work closely with product and lifecycle teams to improve conversion rates

Experimentation & Growth
- Run structured experiments across audiences, creatives, landing pages, and funnel interventions
- Identify recent growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
- Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management
- Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM




- Manage budget allocation across channels to maximize incremental seller growth
- Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics
- Analyze seller cohorts by category, geography, quality, and lifecycle stage
- Derive insights on seller behavior to improve targeting and messaging
- Build frameworks for incrementality and attribution for seller acquisition

Cross-functional Collaboration
- Partner with product, analytics, design, and category teams to align growth efforts
- Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need
- 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
- Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
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📌 Assistant Manager (Bengaluru)
🏢 Meesho
📍 Bengaluru