Role & responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, PMax), and YouTube
- Explore and test additional marketing channels (e.g. Pinterest, LinkedIn, affiliate, influencer, programmatic) to diversify acquisition
- Own retention marketing initiatives, including email/SMS/WhatsApp campaigns, push notifications, and lifecycle/CRM flows
- Write and refine ad copy, landing page copy, and campaign messaging that converts, while maintaining brand tone and voice.
- Develop and execute marketing strategies aimed at scaling the brand, including budget planning, channel mix decisions, and audience/targeting strategy.
- Monitor key metrics (CAC, ROAS, CTR, conversion rate, retention rate) and report on performance, deriving insights to continuously improve campaigns.
- Run A/B tests on creatives, copy, audiences, and landing pages to find winning combinations.
- Stay updated on platform changes, current ad formats, and industry trends to keep strategies current.




- Develop and implement on-page and off-page SEO strategies
- Conduct keyword research, competitive analysis, and content gap assessments to inform SEO and content strategy.
- Own technical SEO initiatives including site speed optimization, crawlability, indexation, structured data/schema markup, Core Web Vitals, and resolving issues flagged in tools like Google Search Console and Screaming Frog.
- Monitor and report on organic performance metrics (impressions, clicks, rankings, domain authority) using tools like Google Search Console, SEMrush, or Ahrefs, and iterate based on insights.

Preferred candidate profile
- 3-5 years of hands-on experience running performance marketing campaigns
- Proven experience managing ad budgets and delivering measurable ROAS/CAC improvements.
- Strong copywriting skills, comfortable writing ad copy, captions, and short-form content that drives action.
- Experience with retention/CRM marketing tools is a pl

📌 Marketer (Faridabad)
🏢 Odhanon Apparels
📍 Faridabad