Job Description
WE'RE HIRING: D2C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING
nLocation: Panchkula | On-site
nExperience: 2–5 Years | Full-time
nJoining: Immediate (Negotiable)
nCRITERIA: D2C / E-commerce experience is mandatory. We're specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2C brands.
nABOUT SOCIALCHAAT
nWe're a house of artists building a house of brands we're proud of.
nAt SocialChaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells.
nWhen agencies settled for 2X ROAS, we aimed for 4X.
nNow, we're looking for a Content Lead who knows that great copy isn't just about sounding valuable — it's about making people stop, watch, believe and buy.
nTHIS IS NOT A GENERIC CONTENT WRITING ROLE
nYou'll be writing for Meta ads, not just social media calendars.
nYou'll work on hooks, scripts, ad copies, UGC scripts,



skits and performance creatives for our D2C brands — with a solid focus on what makes people convert.
nFrom product USP → consumer problem → hook → script → creative execution → performance, you'll be involved in the entire content journey.
nWHAT YOU'LL DO
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Write high-performing Meta ad scripts and copies for D2C brandsn
Create scroll-stopping hooks that grab attention in the first few secondsn
Write UGC, skit-based, explanatory & product-led ad scriptsn
Identify product USPs, perks and consumer pain points and turn them into compelling copyn
Develop multiple creative angles for the same productn
Write copy for different stages of the customer journeyn
Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketersn
Study CTR, conversions, ROAS and creative performance to improve your copyn
Take scripts from idea → shoot → final adn

nWHO WE'RE LOOKING FOR
n2–5 years of experience in D2C / E-commerce content & copyw

📌 C Brand Content Lead Panchkula (India)
🏢 SocialChaat
📍 India