Job Summary:

We are looking for a agile and result-oriented Area Sales Manager (ASM) to manage and expand our sales in the HORECA segment. The ASM will be responsible for driving sales targets, developing strong customer relationships, and leading a team to achieve business growth across the assigned territory.

Key Responsibilities:
Develop and execute territory sales plans for HORECA clients.
Identify, target, and onboard recent HORECA dealers.
Maintain robust relationships with key accounts and ensure high levels of customer satisfaction.
Monitor sales performance and achieve monthly, quarterly, and annual sales targets.
Conduct regular market visits to monitor competitor activity, pricing, and new product introductions.
Coordinate with internal teams (marketing, logistics, finance) to ensure smooth service delivery.
Manage a team of Sales Executives / Territory Sales Officers; train and guide them toward performance goals.
Ensure timely collections and credit control in line with company policy.




Provide market intelligence and feedback to management for business strategy refinement.

Key Requirements:
Bachelor’s degree in Business Administration, Marketing, or a related field
5+ years of sales experience in the HORECA segment (FMCG/F&B;/Hospitality preferred).
Strong understanding of the HORECA channel dynamics.
Excellent negotiation, communication, and interpersonal skills.
Ability to lead, motivate and manage a team.
Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs):
Achievement of sales targets (value and volume)
Growth in customer base
Client retention and satisfaction rate
Team performance and productivity
Collection efficiency and credit management
Market share improvement in the assigned area

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:
Cell phone reimbursement
Health insurance
Paid sick time
Provident Fund

Work Location: In person

📌 Area Sales Manager Bengaluru (India)
🏢 hotel shoppee india private
📍 India