Role & responsibilities
Shape Culture Strategy
Work with the Gurgaon brand team to define culture marketing strategy for India, across music, comedy, food/epicurean culture and youth culture.
Bring ideas and campaigns that grow brand love and cultural relevance, not just reach.
Act as the go-to cultural voice within the team, championing bold, original ideas while staying true to the brand's global identity.
Drive Content, Partnerships and Experiences
Contribute to and help execute culturally rooted campaigns across content, partnerships, creator collaborations and experiential marketing.
Build relationships with artists, comedians, chefs, labels and creative partners, and know how to balance their voice with brand objectives.
Support the planning and execution of high-impact experiential activations,



live events and fan experiences that connect the brand to culture in ways people actually remember.
Work Across Team
Partner closely with the Gurgaon brand team on day to day priorities and with the Mumbai agency team on broader strategy and execution.
Bring strategists, creatives, creators and partners into one transparent point of view.
Make It Measurable
Support measurement frameworks for culture and content marketing.
Use audience insight and performance data to refine ideas and show business impact, without diluting the cultural edge of the work.
Stay Ahead of Culture
Stay ahead of cultural trends, shifts in consumer behaviour and the competitive landscape across India.
Bring fresh, outside-in thinking to the brand and agency team.

📌 Content & Culture Specialist Gurugram
🏢 TalentStack
📍 Gurugram