Key Responsibilities
Manage the end-to-end lifecycle of digital advertising campaigns, encompassing strategy, setup, execution, and continuous optimization. • Collaborate with clients and internal stakeholders to define campaign objectives, target audiences, and key performance indicators.
Ensure timely and accurate launch of campaigns across various digital platforms, aligning messaging and targeting with strategic goals.
Conduct continuous monitoring and optimization of campaigns to maximize performance against established KPIs, including ROAS, CPA, CTR, and conversion rates.
Produce comprehensive campaign performance reports, providing actionable insights, data-backed recommendations, and identifying prospects for upsell and cross-sell.




Perform in-depth metric analysis for conversion and lead generation across display, mobile, and video channels.
Utilize analytics tools to pull and interpret reports from diverse platforms, measuring cross-channel customer experiences.
Conduct historical performance analysis to support client initiatives and inform strategies for incremental budget allocation

Requirements
Minimum 8 months+ years of relevant experience in Campaign Optimization.
Should have worked on any Platforms.
Goolge Ads or Meta Ads or Programmatic or GAM or CM 360 or Paid Campaigns.
Bachelor's degree in Marketing, Business Administration, or a related quantitative field.

📌 Analyst Campaign Management Immediate Joiners Only Chennai
🏢 iOpex
📍 Chennai