Role & responsibilities:
Plan, create, and execute email marketing campaigns to support business and marketing objectives.
Develop engaging email content, including promotional emails, newsletters, product updates, and customer communications.
Manage email campaigns from concept to execution, including audience segmentation, scheduling, testing, and deployment.
Maintain and optimize email lists, ensuring accurate segmentation and database hygiene.
Conduct A/B testing of subject lines, content, layouts, CTAs, and send times to improve campaign performance.
Monitor key email marketing metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.
Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
Collaborate with the content, design, sales, and performance marketing teams to align email campaigns with overall marketing strategies.
Ensure all email campaigns follow brand guidelines,



deliverability best practices, and applicable email marketing regulations.
Identify opportunities to improve customer engagement, retention, lead nurturing, and conversions through email automation.
Manage and optimize automated email journeys, drip campaigns, welcome series, and customer lifecycle communications.
Stay updated on email marketing trends, tools, technologies, and industry best practices.

Preferred candidate profile:
Bachelor's degree in any field.
12 years of experience in email marketing or digital marketing.
Hands-on experience with email marketing platforms and campaign automation tools.
Robust written communication, creativity, and attention to detail.
Valuable understanding of email marketing metrics, analytics, and A/B testing.

📌 Email Marketing Executive New Delhi (India)
🏢 Talentforth Infocom
📍 India