Job DescriptionRole Overview
NWe are looking for a strong Content & Creative Ideation skilled to lead content development and communication across Baidyanath Ayurveda and Goodcare. This is not a traditional content-writing role. The person will be expected to develop ideas, campaign concepts, brand narratives and platform-specific content across social media, creative, video, digital campaigns, performance marketing, websites, marketplaces and other consumer touchpoints.
NThe ideal candidate should understand how up-to-date consumer brands communicate digitally and should be able to balance brand storytelling with content that drives engagement, consideration and conversion.
NPreferred Experience / Brand Exposure
NPreferred candidates willhave worked with a leading creative or digital agency handling FMCG, Health & Wellness, Beauty, Personal Care, Nutrition or D2C brands, or have direct brand-side experience with digitally forward consumer brands.
NKey Responsibilities
n1. Content Strategy & Ideation
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Develop the content approach for Baidyanath Ayurveda and Goodcare while keeping the identity, audience and communication style of both brands distinct. N
Generate campaign ideas, content properties, social concepts, creative hooks and communication narratives aligned with brand and business objectives. N
Translate marketing briefs into robust communication ideas and executable content. N
Identify relevant consumer trends, cultural moments, health/wellness conversations and occasions that the brands can participate in. N
Build recurring and ownable content formats rather than relying only on topical or product-led posts. N
Develop content themes across Ayurveda, health, wellness, beauty, lifestyle, nutrition, FMCG and preventive healthcare. N

n2. Social Media Content Management
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Own ideation and copy development across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms. N
Develop monthly contentcalend

📌 Content Writer Secunderabad
🏢 Baidyanath
📍 Secunderabad