We are looking for a
Marketing Specialist
to promote our software solutions and generate qualified leads from international markets, primarily the
US and Australia
.

Key Responsibilities
Plan, execute, and optimize
Google Ads, LinkedIn Ads, Meta Ads
, and other paid campaigns.
Drive qualified
B2B leads
for our software solutions and services.
Research target audiences, competitors, keywords, and international markets.
Monitor campaign performance, CPL, conversions, and ROI.
Support website, social media, email, landing page, and marketing content.
Handle basic
SEO, keyword research, and on-page optimization
.
Develop clear marketing messages for software products and solutions.
Track marketing performance and provide regular insights.

Requirements
2–4 years of experience in
Digital Marketing / Performance Marketing
,



preferably in IT, SaaS, or software.
Robust hands-on experience in
paid advertising and lead generation
.
Working knowledge of
Google Ads, LinkedIn Ads, Meta Ads, SEO, GA4, content, and email marketing
.
Positive understanding of B2B marketing and international audiences.
Robust analytical, communication, and content-writing skills.
Ability to understand software solutions and market them effectively.
Experience targeting
US/Australian markets
is an advantage.

Ideal Candidate:
A hands-on marketer who can independently manage campaigns, generate leads, analyze performance, and contribute across overall digital marketing.

📌 Marketing Specialist Vadodara
🏢 BlueBox Infosoft
📍 Vadodara