Key Responsibilities
Develop and execute brand strategies aligned with business objectives.
Drive brand positioning, communication, campaigns, and marketing initiatives.
Plan and execute recent product launches and promotional activities.
Conduct market, consumer, and competitor analysis to identify growth opportunities.
Work closely with Sales, Product, Creative, Digital, and Trade Marketing teams.
Develop marketing calendars and manage campaign execution.
Monitor brand performance, sales trends, and campaign ROI.
Manage brand budgets and ensure effective utilization of marketing spends.
Coordinate with agencies, vendors, influencers, and other external partners.
Identify consumer trends and recommend new product/brand opportunities.




Ensure consistent brand communication across all channels.

Candidate Profile
48 years of experience in Brand Management / Product Marketing / Marketing.
Experience in FMCG, Beauty, Cosmetics, Personal Care, or Salon Industry preferred.
Solid understanding of brand strategy, consumer insights, and marketing campaigns.
Experience in product launches and go-to-market planning.
Robust analytical, communication, and project management skills.
Ability to work cross-functionally and manage multiple projects.
MBA/PGDM in Marketing preferred.

📌 Brand Manager Mumbai
🏢 Shimmers cosmetics
📍 Mumbai