15 Sep
|
Ava Infotech Private
|
India
15 Sep
Ava Infotech Private
India
Senior Marketing Manager – Job Description
Position: Senior Marketing Manager
Department: Marketing
Experience: 5–10 Years
Education: Graduate / MBA in Marketing preferred
Location: Ahmedabad
Employment Type: Full time
About the Role
We are looking for an experienced and result-oriented Senior Marketing Manager to lead marketing initiatives, drive brand growth, generate quality leads, and develop strategies that contribute directly to business revenue.
Key Responsibilities
Develop and execute marketing strategies and campaigns aligned with business objectives.
Lead digital, offline, BTL, and promotional marketing activities.
Plan and manage lead-generation campaigns across relevant channels.
Develop strategies to improve brand visibility, customer acquisition, and engagement.
Manage marketing budgets and monitor ROI and campaign performance.
Coordinate with Sales, Recruitment, Operations, and Business Development teams.
Analyze market trends, customer behavior, and competitor activities.
Manage social media, content, email, and other digital marketing initiatives.
Build partnerships and identify recent marketing prospects.
Lead and mentor the marketing team and assign targets/KPIs.
Track key metrics such as leads, conversions, CAC, ROI, engagement, and revenue contribution.
Prepare regular marketing performance reports for management.
Ensure consistent brand positioning across all marketing channels.
📌 Acquisition Manager Ahmedabad (India)
🏢 Ava Infotech Private
📍 India