About the RoleAs a Group Head - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutionsGroup Head – Programmatic Location: MumbaiExperience: 5 to 8 yearsResponsibilitiesLead a team of programmatic specialists, providing guidance and mentorshipDevelop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growthOwn client communication and relationship management, ensuring transparent and consistent updatesProactively identify and pursue account growth opportunities in partnership with Account DirectorsLeverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional resultsUtilize MMPs and analytics platforms to provide data-driven insights and recommendationsCollaborate with Client Services and other channel teams to ensure seamless campaign executionsAnalyse campaign performance data to identify trends and optimize strategiesEnsure adherence to best practices and maintain high standards of qualityExperience on Media Planning and Programmatic deals is mustQualifications9 to 12 years of experience in programmatic campaign managementProven experience managing and leading a teamExpert-level knowledge of DV360 and experience with other DSPsStrong experience with MMPs and analytics toolsExcellent client management and communication skillsProven ability to develop and execute strategic programmatic plansStrong analytical and problem-solving skillsStrong Excel and PPT skillsInnovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovationBudget Management: Responsible for large scale budget management, and forecastingA/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategiesAttribution Modelling: Expert knowledge of attribution modelling and it's effect on performanceSkills RequiredDemonstrated experience in leading and developing high-performing teamsAdvanced proficiency in DV360 and extensive experience with other leading DSPsExpertise in developing and implementing custom bidding scriptsStrong experience with MMPs and advanced analytics platformsExceptional client management and communication skills, with a proven ability to build and maintain strong client relationshipsStrategic thinker with a proven ability to develop and execute innovative programmatic strategiesStrong analytical and problem-solving skills, with a data-driven approachStrong Budgeting and forecasting skillsStrong Excel and PowerPoint skills

📌 Group Head Programmatic (Maharashtra)
🏢 dentsu India
📍 Maharashtra