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Experience: 9+ yrs

Location: India

Job Type: Full-time

We are looking for an experienced Insights Analyst – FMCG / CPG to lead consumer and market insights initiatives that support brand strategy, category growth, commercial planning, and business decision-making.

The ideal candidate will have strong expertise in FMCG / CPG Consumer & Market Insights, with hands-on experience working with syndicated and panel data from platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, and Global Data. The role requires a strong understanding of brand and category analytics, market trends, consumer behaviour, competitive dynamics, and the ability to translate complex data into clear, actionable business recommendations.

Requirements

KEY RESPONSIBILITIES

- Lead consumer and market insights projects across FMCG / CPG categories and brands.
- Analyse syndicated and panel data from platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, and Global Data.
- Conduct detailed brand and category analytics to identify market trends, growth drivers, risks, and opportunities.
- Analyse market size, market share, category growth, brand performance, pricing, distribution, penetration, frequency, and competitive dynamics.
- Evaluate consumer and shopper behaviour using panel and syndicated datasets.
- Identify changes in consumer preferences, purchasing behaviour, category dynamics, and competitive positioning.
- Develop actionable insights to support brand strategy, category development, portfolio decisions, and commercial planning.
- Conduct competitor and market benchmarking to understand relative brand and category performance.




- Analyse historical trends and develop forward-looking perspectives on market and consumer developments.
- Translate complex datasets into clear business narratives, strategic insights, and recommendations.
- Prepare executive-level presentations, dashboards, reports, and insight summaries for senior stakeholders.
- Partner with Marketing, Sales, Category, Brand, Strategy, and Commercial teams to understand business questions and develop relevant analytical solutions.
- Support brand performance reviews, category reviews, business planning, and strategic decision-making.
- Develop frameworks and analytical approaches to answer complex consumer and market questions.
- Validate data quality, investigate anomalies, and ensure analytical outputs are accurate and reliable.
- Track key FMCG/CPG market indicators and emerging consumer trends.
- Identify opportunities for growth through category expansion, brand development, consumer segmentation, pricing, distribution, and portfolio optimisation.
- Communicate insights effectively to both analytical and non-technical stakeholders.
- Contribute to building best practices for consumer and market intelligence across the organisation.

WHAT MAKES YOU A GREAT FIT

- 9+ years of experience in consumer insights, market research, market intelligence, category analytics,



or a related FMCG/CPG analytics function.
- Strong hands-on expertise in FMCG / CPG Consumer & Market Insights.
- Proven experience working with syndicated data, consumer panel data, and market measurement datasets.
- Robust working knowledge of platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, Global Data, or equivalent market intelligence platforms.
- Strong expertise in brand and category analytics, including market share, growth, penetration, pricing, distribution, and competitive analysis.
- Positive understanding of FMCG/CPG consumer behaviour, shopper dynamics, category structures, and market trends.
- Ability to translate large and complex datasets into clear, commercially relevant insights and recommendations.
- Solid analytical and problem-solving skills with excellent attention to detail.
- Experience developing senior-management presentations, dashboards, and insight storytelling.
- Strong stakeholder-management and communication skills with the ability to influence business decisions through data and insights.
- Commercially minded approach with a strong understanding of how consumer and market insights translate into business growth.
- Advanced proficiency in Excel and Power Point; experience with BI and analytics tools is an advantage.
- Ability to manage multiple insight projects, priorities, and stakeholders independently.
- Strong presentation and storytelling skills, with the ability to communicate analytical findings clearly to non-technical audiences.
- Experience working with global or multi-market FMCG/CPG businesses will be an advantage.

📌 Insights Analyst - FMCG / CPG (India)
🏢 Weekday AI
📍 India