Social Media Manager- Real Estate

Company: Wingman Realty — Part of The Wingman Group

Location: Gurugram, Haryana

Work Arrangement: On-site

Employment Type: Full-time

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 6:30 PM

Salary: ₹40,000 – ₹60,000 per month

Reports To: Founder / Head of Marketing

About The Role

Wingman Realty is looking for a creative, organised and commercially minded Social Media Manager to build and manage two distinct content presences:

1. The Founder's Personal Brand — focused on trust, authority, market insights, leadership, the founder journey and an Australia–India business perspective.

2. Wingman Realty — focused on real estate, project marketing, market intelligence, developer relationships and demand generation.

These should feel like two genuinely different voices, not the same content posted with two different logos.

You'll also help establish a consistent content culture across the Wingman Realty sales team, giving consultants the structure, templates and guidance they need to build their own professional presence.

What You'll Do

- Plan, write and schedule content for the founder's Linked In and Instagram, including founder journey, business insights, market perspectives, project insights, leadership and entrepreneurship.
- Plan and manage content for Wingman Realty's social channels, including project features, market updates, educational content, property insights and demand-generation content.
- Build and maintain a structured monthly and weekly content calendar across both brands.
- Maintain clearly differentiated tone, positioning and purpose between the founder and company accounts.
- Write video scripts, captions, hooks, headlines and post copy.




- Work closely with the video editor to turn ideas into high-quality short-form content.
- Develop content standards and templates for the Wingman Realty sales team.
- Guide property consultants on what to post and how to maintain a professional and consistent online presence.
- Coordinate with the Performance Marketing Manager so organic content and paid campaigns work together.
- Track content performance, engagement, reach and audience growth and adjust the content strategy based on what's working.
- Identify relevant real-estate conversations, trends and opportunities while keeping the brand premium and professional.

What We're Looking For

- Proven experience managing social media for a brand, founder, entrepreneur or senior executive.
- Robust writing and storytelling skills.
- Ability to switch naturally between a personal authority voice and a company/marketing voice.
- Strong understanding of Linked In and Instagram.
- Comfortable with content calendars, scheduling tools and social-media analytics.
- Understanding of short-form video/Reels, hooks and content planning, even if you aren't responsible for final video editing.
- Highly organised and capable of coordinating multiple contributors.
- Able to work independently and turn business conversations and ideas into engaging content.




- Real-estate experience is preferred but not mandatory. Experience with luxury, finance, investment or another high-consideration category would also be relevant.

Valuable to Have

- Experience developing personal brands for founders or business leaders.
- Real-estate content experience.
- Basic Canva or similar design-tool skills for quick creative assets.
- Experience creating content guidelines/templates for sales or other non-marketing teams.
- Understanding of Linked In thought-leadership content and Instagram Reels.
- Basic understanding of SEO/social search and content discoverability.

What This Role Is Not

This is not simply a posting/coordinator position.

We are looking for someone who can understand a business, develop ideas, write strong content and help build a recognisable digital presence.

You will work with a video editor and Performance Marketing Manager, so you don't need to be an expert video editor or paid-media buyer.

Your strength should be content strategy + writing + social media execution + brand building.

How to Apply

Interested candidates must apply through the Google Form below.

Apply Here — https://forms.gle/Xftx3XRaxnDNJWGJ7

Please complete all required information and upload your latest CV through the application form.

Candidates are encouraged to include links to social-media accounts, founder profiles, brand pages or content they have personally managed or created.

Applications submitted only through Linked In messages, email or Whats App will not be considered.

Shortlisted candidates will be contacted directly by Wingman Realty for the next stage of the recruitment process.

📌 Social Media Manager (Gurugram)
🏢 The Wingman Group
📍 Gurugram