About the Role -

We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.

Our primary objective is simple: Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.

This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI .

Responsibilities -
Audit our existing Google Ads account and identify what is and isn't working
Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
Restructure campaigns and ad groups where required
Identify high-intent keywords that can generate qualified B2B leads
Build and continuously improve negative keyword lists
Write and test high-converting search ads
Optimise bidding, budgets and geographic targeting
Improve Quality Score and overall campaign efficiency
Review search terms regularly and eliminate irrelevant spend
Improve cost per qualified lead, not just cost per click

Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly

SEO & Organic Search Audit our website's current SEO performance
Conduct commercial and high-intent keyword research
Identify opportunities to rank for searches related to corporate gifting
Recommend and implement on-page SEO improvements
Improve landing pages based on search intent
Develop an SEO content and keyword strategy
Work on technical SEO issues where required
Track rankings, organic enquiries and lead growth
Conversion Optimisation Analyse landing pages and identify why visitors may not be converting
Recommend improvements to messaging,



calls-to-action, forms and page structure

Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation

What We're Looking For

We would particularly like to work with someone who: Has proven experience managing Google Search Ads for lead-generation businesses

Understands B2B search marketing
Has strong knowledge of SEO and keyword strategy
Is highly comfortable analysing Search Terms reports and campaign data
Understands GA4, Google Tag Manager and conversion tracking
Can distinguish between traffic and genuine commercial intent
Takes a data-driven approach to optimisation

Can clearly explain what should be changed, why, and what impact it should have

Experience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage.

What Success Looks Like

The primary KPIs for this engagement will be: Qualified leads generated

Cost per qualified lead
Conversion rate
Search-term quality
Organic search growth
Relevant keyword rankings

We care much more about business enquiries and revenue opportunities than clicks or impressions.

Engagement This is a freelance / contract chance .

We are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts.

When applying, please share: Your experience managing Google Search campaigns for lead generation

Examples of results you have achieved
Approximate monthly ad budgets you have managed
Your experience with SEO
How you normally approach auditing an underperforming Google Ads account

Your freelance fee / engagement model

📌 Freelance Google Ads & SEO Specialist – Lead Generation (Indore)
🏢 Utsah Gifting
📍 Indore