About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description:

Axis Max Life Insurance is seeking a dedicated and proactive Senior Officer for the Customer Advocacy Team (CAT) focused on loyalty initiatives. The primary responsibility of this role is to enhance customer engagement and drive retention strategies. The Senior Officer will work closely with cross-functional teams to develop and implement loyalty programs that align with company objectives and customer needs. The candidate will also analyze customer feedback and data to continuously improve customer experience and loyalty metrics.

Key Responsibilities:

- Design and implement customer loyalty programs aimed at increasing retention and enhancing customer satisfaction.
- Collaborate with marketing, sales, and product teams to align loyalty initiatives with overall business goals.
- Analyze customer data and feedback to identify trends, insights,



and areas for improvement.
- Develop and track key performance indicators (KPIs) related to customer loyalty and advocacy.
- Coordinate and execute customer engagement activities, including events, surveys, and communication campaigns.
- Monitor competitive landscape and industry trends to ensure the loyalty programs remain creative and effective.
- Provide regular reports and presentations to senior management on the status and impact of loyalty initiatives.

Skills Required:

- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication and interpersonal skills to interact effectively with internal teams and external customers.
- Proven project management skills, with the ability to manage multiple initiatives simultaneously.
- Creativity and cutting-edge thinking in developing loyalty strategies and programs.
- Strong problem-solving skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.

Tools Required:

- Proficiency in data analysis tools such as Excel, SQL, or similar software.
- Familiarity with customer relationship management (CRM) systems.
- Experience with survey and feedback tools to gather customer insights.
- Knowledge of marketing automation platforms.
- Understanding of customer experience management (CEM) tools.

Join Axis Max Life Insurance and be part of a dynamic team dedicated to creating meaningful customer relationships and driving loyalty through innovative solutions.

State:

Telangana

Branch:

Hyderabad 2_Greenfield

Department:

Direct Sales Force

Function:

Loyalty - South Zone

Posted On:

07-Sep-2026

📌 Senior Officer - CAT - Loyalty (Telangana)
🏢 AxisMaxlife
📍 Telangana