Position: On Ground Operations and Marketing manager

Location: Bengaluru

Working Days: Monday to Friday

Experience Required: 2-5 years

On Ground Operations & Marketing Manager

The Role

Our client is looking for an On Ground Operations & Marketing Manager to own how they shows up in the real world.

You’ll sit at the intersection of on-ground marketing and operations, figuring out how the activations can stand out while ensuring they are executed smoothly, efficiently and at scale.

You’ll own the process end to end, from developing the activation approach and identifying the right partners to coordinating the on-ground workforce, agencies and vendors, managing execution and measuring outcomes.

You won’t necessarily be on ground for every activation. Your job is to build the plan, get the right people in place, manage execution and make sure it gets done well.

What You’ll Do

- Plan and execute BTL, on-ground and consumer-facing activations
- Develop ideas and formats that make our client’s on-ground presence stand out
- Build execution plans, briefs, timelines, budgets and SOPs
- Coordinate and manage the student workforce executing activities on ground
- Manage vendors, agencies, promoters and external execution partners
- Identify the right locations, formats and partners for different activations
- Own activations end to end, from planning and coordination to execution and post-campaign analysis
- Track reach, costs, leads, conversions and other relevant metrics




- Build processes that make on-ground execution repeatable and scalable across locations
- Work with Category, Product and Marketing teams to take new consumer categories into the market
- Review what worked, what didn’t and continuously improve future activations
- Work closely with founders to test new ideas and build the consumer side of our client

What We’re Looking For

- 2–5 years of experience in On-Ground Marketing, BTL, Field Marketing, Activations, Marketing Operations or a similar role
- Solid experience planning and executing on-ground campaigns and activations
- Experience managing vendors, agencies, promoters or distributed on-ground teams
- Robust project and stakeholder management skills
- Good understanding of BTL marketing, activations and local marketing
- Ability to take an idea and turn it into a practical execution plan
- Strong organisational and problem-solving skills
- Comfortable managing multiple activations, partners and timelines
- Comfortable working in a fast-moving, ambiguous environment

This Role Is For You If

You enjoy turning ideas into things that actually happen while caring about both sides of the job: how an activation looks and feels, and whether it was executed properly.

You can manage a vendor, coordinate a workforce, fix an execution issue and still think about how the next activation can be better.

You’re resourceful, organised and comfortable building processes where there isn’t a playbook yet.

Most importantly, you take ownership from start to end.

Ready to make an impact?

📌 On Ground Operations and Marketing Manager (India)
🏢 PinnacleU
📍 India