LinkedIn Marketing Specialist – US Market(Organic + Outbound + Paid | Normal Shift)

Karma Global Solutions Pvt. Ltd. · Thane, Maharashtra (Work From Office) Shift: US-aligned · Monday to Friday · Saturday & Sunday fixed off Experience: 2–5 years · Qualification: Any Graduate CTC: ₹3 LPA – 5 LPA + performance incentive

LinkedIn is our market. Not a posting calendar.

Every US CPA firm partner, property manager and real estate operator we want to sell to is on LinkedIn. Almost none of them are on Instagram for work. So for us LinkedIn isn't "one of the channels" — it's the channel, and this role owns it.

You won't be scheduling three posts a week and reporting impressions. You'll build the content that makes a US accounting firm partner take our call, run the Sales Navigator outreach that fills our pipeline, and manage the ad spend that backs it up. Our sales team sits in the same room — you'll see exactly which post, which message and which campaign turned into a real conversation.

If you've been stuck making content nobody measures, this role fixes that.

What you'll do

Own the organic engine — Company page plus founder and leadership profiles. Plan and write the calendar: US accounting and bookkeeping pain points, tax-season capacity, offshore staffing myths, client outcomes, hiring posts. Carousels, short video, text posts, polls. You write it, you publish it, you answer the comments.

Run outbound at scale — Build target lists in Sales Navigator: CPA firms, accounting practices, property management companies and real estate operators in the US, filtered by title, firm size and geography. Connection requests, personalised message sequences, and follow-up that doesn't read like a template. Hand warm responses to the sales team the same day.

Manage paid — LinkedIn Ads end to end: Sponsored Content, Lead Gen Forms, Message Ads and retargeting. Set up audiences, write the creative brief, test angles, watch CPL and cost per qualified lead,



kill what isn't working. Report spend against pipeline, not against likes.

Build profiles that sell — Optimise leadership and sales team profiles so a US prospect who checks us after a cold call sees credibility, not an empty page.

Feed the sales team — Sit with inside sales and business development weekly. Turn their real objections into content. Warm up their target accounts before they dial.

Measure honestly — Connection acceptance rate, reply rate, profile views from target accounts, MQLs, cost per lead, meetings booked, pipeline influenced. A dashboard leadership can read in two minutes.

What we're looking for

- 2–5 years running B2B marketing with LinkedIn as a primary channel. Agency or in-house both fine.
- Proof, not adjectives — bring posts you wrote, campaigns you ran, and the numbers behind them.
- Written English that can go in front of a US CFO or firm partner without being edited. This is the single biggest filter for this role.
- Hands-on with LinkedIn Sales Navigator and LinkedIn Campaign Manager.
- Able to write copy yourself. You'll brief a designer for visuals, but the words are yours.
- Comfortable with basic analytics — UTMs, CRM tracking, a clean spreadsheet. You should be able to tell us which campaign produced which meeting.
- Understanding that US B2B tone is not Indian B2B tone. Direct, specific, no "Greetings of the day."
- Genuinely able to sustain a US-aligned shift, 5 days a week, from our Thane office.

Bonus points for: experience marketing accounting, bookkeeping, tax,



payroll or professional services · any exposure to US property management (AppFolio, Yardi, Buildium, Rent Manager, MRI) · HubSpot, Apollo, ZoomInfo, Expandi, Dripify or similar · running founder-led / personal-brand content for a leadership team · basic Canva or video editing · email marketing alongside LinkedIn

What you get

- Full ownership of one channel that actually matters to this business
- Budget to run real campaigns, not a ₹5,000 boost
- 5-day work week — Saturday and Sunday fixed off
- Paid leave — [24] days annual paid leave plus public holidays
- Performance incentive tied to qualified leads and meetings generated
- Cab drop facility
- Direct access to founders — approval on content in hours, not weeks
- Structured training on our market, our services and our US buyer personas

How we hire

- Apply here, and email your CV to [email protected] — subject line "LinkedIn Marketing – [Your Name]"
- Attach three LinkedIn posts you personally wrote (screenshots or links) with the reach, engagement and any leads they produced. This is what we shortlist on. A CV tells us where you worked; the posts tell us whether you can write.
- Portfolio and numbers conversation (30 min) — your campaigns, your CPL, what failed and why
- Written exercise — draft one LinkedIn post and one outreach message aimed at US property management firms. You'll get the brief 24 hours prior.
- Working session — walk us through how you'd build a Sales Navigator list and a 30-day campaign for our services
- Final discussion with leadership

Shortlisted candidates usually finish all rounds inside a week.

Contact: (phone hidden)

Karma Global Solutions Pvt. Ltd. is an equal prospect employer. We hire on skill and performance.

Pay: ₹25,000.00 - ₹75,000.00 per month

Application Question(s):

- What is your current monthly CTC?
- What is your expected Monthly CTC?
- What is your current notice period?

Work Location: In person

📌 LinkedIn Lead Gen Specialist (Thane)
🏢 Karma Global Solutions
📍 Thane