Digital Marketing Manager – Datameris Launchpad

Location: Kerala Function: Growth & Digital Marketing Industry: EdTech / Skilled Learning

Datameris Launchpad is building a career-focused learning platform designed around real-world skills, mentorship, projects, and measurable career outcomes. We are looking for a Digital Marketing Manager to build and scale the growth engine behind Launchpad. This is a high-ownership role for someone who combines strategic thinking, strong execution, creative judgment, leadership, and data-driven decision-making.

What You’ll Own

● Own and execute the digital growth strategy for Launchpad in alignment with business, product, and revenue priorities

● Lead acquisition across paid, organic, social, content, email, and funnel-led channels ● Build scalable systems for lead generation, nurturing, conversion, attribution, and performance measurement

● Own core marketing metrics including CAC, CPL, qualified lead cost, funnel conversion, channel efficiency, and ROI

● Partner closely with Sales to improve lead quality, counselling conversion, and enrolment outcomes

● Continuously test audiences, offers, creatives, messaging, landing pages, funnels, and channels

● Build clear dashboards and decision systems that turn marketing data into action

● Build, lead, and develop a high-performing digital marketing team





● Translate customer insights, sales feedback, competitor activity, and market signals into growth initiatives

● Identify underperforming channels or campaigns early and make clear decisions on what to scale, improve, or stop

What We’re Looking For

● Strong experience in digital marketing, growth, demand generation, or customer acquisition

● Proven ability to connect marketing activity to measurable business outcomes

● Strong understanding of performance marketing, funnels, conversion, positioning, and customer journeys

● Strong analytical ability and comfort working with numbers, experiments, and performance data

● Ability to lead specialists across different marketing disciplines

● High ownership, bias for action, and strong execution discipline

● Ability to prioritise effectively in a fast-moving environment

● Strong communication, judgment, and decision-making skills

● Ability to move comfortably between strategy and execution

● A mindset focused on continuously learning, testing, and improving Experience in EdTech, education, SaaS, career services, consumer internet, or another high-growth business is preferred.

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Datameris IT Solutions
📍 India