Role: Channel Sales Executive
Industry: Tiles, Sanitary Ware
Location: Delhi / NCR
Experience: Fresher MBA
Employment Type: Full-Time

About the Role

We are looking for a energetic and result-oriented Channel Sales professional responsible for developing and managing dealer, distributor, retailer, architect and other channel partner networks. The candidate will be responsible for driving sales, expanding market reach, maintaining strong channel relationships and achieving assigned sales targets.

Key Responsibilities

- Develop and maintain strong relationships with dealers, distributors, retailers and channel partners.
- Identify and appoint new dealers/distributors to expand the company's market presence.
- Generate business through existing and new channel partners.
- Achieve monthly, quarterly and annual sales targets.
- Regularly visit dealers, distributors, retailers and market areas to generate business.
- Identify new market opportunities and develop new territories for business growth.
- Understand customer requirements and recommend suitable tiles and sanitary ware products.
- Present product ranges, pricing, schemes, offers and new product launches to channel partners.
- Follow up on quotations, orders, payments and pending customer requirements.
- Coordinate with warehouse, logistics, purchase and accounts teams for timely order execution and delivery.
- Monitor competitor activities, market pricing, product movement and promotional schemes.
- Ensure proper product visibility and branding at dealer/showroom locations.




- Maintain regular communication with channel partners and resolve their queries or issues.
- Track sales performance, outstanding payments and dealer-wise business.
- Prepare and submit daily/weekly/monthly sales and market visit reports.
- Develop long-term business relationships and improve customer retention.
- Ensure timely collection of payments from customers as per company policy.
- Participate in dealer meets, exhibitions, product launches and promotional activities.
- Provide regular market feedback to management regarding customer demand, competition and pricing.
- Ensure compliance with company sales policies, pricing guidelines and reporting procedures.

Key Performance Indicators (KPIs)

- Achievement of monthly and annual sales targets
- New dealer/distributor additions
- Dealer-wise sales growth
- Territory/market expansion
- Customer retention and relationship management
- Collection and outstanding payment performance
- Number of productive market visits
- New customer/business generation
- Order conversion ratio
- Timely submission of sales and market reports

Required Skills

- Strong communication and negotiation skills
- Good knowledge of channel/dealer sales
- Strong relationship-building ability
- Target-oriented and result-driven approach
- Good market knowledge of tiles, sanitary ware or building materials
- Ability to generate new business and expand dealer networks
- Good follow-up and coordination skills
- Basic knowledge of MS Excel, email and sales reporting
- Willingness to travel within assigned territory

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 MBA Freshe (India)
🏢 B.R Ceramics
📍 India