BUSINESS DEVELOPMENT MANAGER – EXHIBITIONS

Company: Marcellus Exhibitions
Exhibition: Marcellus International Houseware Show (MIHS)
Industry: Exhibitions & Trade Shows
Job Type: Full-Time
Experience: 2–5 Years Preferred
Location: Delhi / Mumbai / Bengaluru / Ahmedabad

About the Role

Marcellus Exhibitions is looking for an energetic and result-oriented Business Development Manager (BDM) to drive exhibitor acquisition, client relationships and revenue growth for MIHS – Marcellus International Houseware Show.

The ideal candidate should have strong communication, convincing and relationship-building skills, with the ability to independently generate business through calls, meetings, networking, market visits and consistent follow-ups.

Key Responsibilities

1. Business Development & Sales

- Generate new business opportunities and acquire exhibitors for MIHS.
- Sell exhibition space, booths, sponsorships, branding opportunities and other commercial packages.
- Identify potential companies, brands, manufacturers, distributors and industry players relevant to MIHS.
- Achieve assigned monthly and event-wise sales targets.
- Develop new markets and continuously expand the company's client base.

2. Client Relationship Management

- Build and maintain strong relationships with existing and prospective clients.
- Regularly communicate with existing clients through calls, emails, meetings and WhatsApp.
- Understand client requirements and provide suitable participation solutions.
- Maintain skilled relationships before, during and after the exhibition.
- Encourage repeat participation and referrals.

3. Lead Generation & Follow-Up

- Generate leads through:
- Cold calling
- Email campaigns
- LinkedIn
- Industry databases
- Market visits
- Networking
- Trade associations
- References and existing relationships
- Maintain regular follow-ups with every qualified lead.
- Ensure no important lead or client enquiry is left unattended.
- Maintain an updated pipeline of prospects,



negotiations and confirmed bookings.

4. Market Visits & Travel

- Visit markets, companies, manufacturers, distributors and potential exhibitors whenever required.
- Develop business in assigned territories and industry clusters.
- Travel outside the base location as required for business development.
- Identify new companies and emerging brands that can participate in MIHS.

5. Sales Reporting & Action Plan

- Follow the company's daily and weekly sales action plan.
- Maintain a proper daily sales report covering:
- Calls made
- Meetings conducted
- New leads generated
- Follow-ups completed
- Client discussions
- Proposals shared
- Negotiations
- Confirmed business
- Pending opportunities
- Next action/date
- Submit daily work updates and sales reports through the prescribed email/reporting system.
- Participate in regular sales review meetings with management.

6. Business & Relationship Development

- Develop long-term business relationships rather than focusing only on one-time sales.
- Understand industry trends, competitor exhibitions and customer requirements.
- Bring new ideas for improving exhibitor participation and revenue.
- Work closely with the management, marketing and operations teams.

Candidate Profile

We are looking for someone who is:

- Confident, energetic and target-oriented.
- Excellent in communication and negotiation.
- Comfortable speaking with business owners, senior management and decision-makers.
- Strong in relationship building and follow-ups.
- Willing to travel for business development.
- Self-motivated and capable of working independently.




- Qualified in appearance, behaviour and communication.
- Comfortable working in a target-driven environment.
- Proficient in basic MS Office, email and CRM/reporting systems.

Preferred Experience

Experience in any of the following will be an advantage:

- Exhibition / Trade Show industry
- B2B Sales
- Business Development
- Corporate Sales
- Event Sales
- Space/Booth Sales
- Sponsorship Sales
- Advertising Sales
- Industrial / Consumer Product Sales

Key Performance Indicators (KPIs)

Performance will be evaluated on:

- New leads generated
- Qualified prospects
- Client meetings
- Follow-up effectiveness
- Exhibition space sold
- Revenue generated
- New accounts acquired
- Existing client retention
- Conversion ratio
- Daily/weekly reporting discipline
- Achievement of assigned targets

Travel & Reimbursement

- Business travel required for market visits, client meetings and exhibitions will be reimbursed as per company policy.
- In case of outstation business travel, hotel accommodation, food and approved travel expenses will be borne/reimbursed by the company as per applicable company policy.

Incentives

Performance-based incentives will be applicable in addition to the fixed salary, subject to the company's incentive structure and achievement of applicable sales/revenue targets.

What We Offer

- Opportunity to work with a growing international exhibition platform.
- Exposure to leading brands, manufacturers, distributors and industry decision-makers.
- Strong career growth opportunities.
- Performance-based incentives.
- Professional and target-driven working environment.
- Prospect to develop expertise in B2B exhibitions and international business development.

How to Apply

Interested candidates may share their updated CV along with details of their relevant sales/business development experience.

Pay: ₹14,120.15 - ₹30,000.00 per month

Work Location: In person

📌 Business Development (India)
🏢 MIHS
📍 India