Key Responsibilities

1. Sales & Target Achievement

- Achieve monthly, quarterly, and annual primary and secondary sales targets.
- Drive sales growth across the assigned territory.
- Monitor daily sales performance and take corrective actions to achieve targets.
- Ensure effective order generation and timely billing.

2. Distribution & Market Expansion

- Increase numeric and weighted distribution across the territory.
- Identify and onboard new retailers, distributors, and outlets.
- Ensure adequate product availability across all priority outlets.
- Expand market coverage and improve outlet productivity.

3. Distributor Management

- Manage distributor relationships and ensure regular order flow.
- Monitor distributor stock, secondary sales, claims, and outstanding payments.
- Ensure optimum inventory levels and minimize stock-outs and ageing inventory.

4. Retail & Outlet Execution

- Ensure effective product visibility, merchandising, and planogram compliance.
- Execute in-store promotions and company schemes.
- Improve shelf presence, share of space, and product availability.
- Conduct regular market visits and identify outlet-level gaps.

5. Market Intelligence

- Track competitor pricing, promotions, new launches, and market activities.
- Share market insights and competitor intelligence with the reporting manager.




- Identify opportunities for improving sales and distribution.

6. New Product Launches

- Ensure timely availability and distribution of new products.
- Drive product trials, visibility, and off-take.
- Monitor post-launch performance and provide market feedback.

7. Reporting & MIS

- Maintain daily/weekly/monthly sales and market reports.
- Track KPIs such as sales achievement, productive calls, strike rate, outlet coverage, drop size, distribution, and collection.
- Use MS Excel and sales MIS tools for performance tracking.

Candidate Profile

- Graduate; MBA preferred.
- 1–5 years of experience in FMCG sales / General Trade / Modern Trade.
- Experience in handling distributors and retail outlets preferred.
- Robust communication, negotiation, and relationship-management skills.
- Good knowledge of MS Excel and sales reporting.
- Strong execution, ownership, and follow-up skills.
- Willingness to travel extensively within the assigned territory.

Key Skills

FMCG Sales | Primary Sales | Secondary Sales | Distribution | Distributor Management | Retail Execution | Market Expansion | Merchandising | Product Availability | Sales Target | Outlet Coverage | Market Intelligence | MIS | MS Excel | Negotiation

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Sales Executive (India)
🏢 Heureux Consumer
📍 India