JOB DESCRIPTION

Department: Sales
Designation: Sales Head
Location: Kerala / Head Office
Reporting To: Senior Management / Managing Director
Employment Type: Full-Time

1. JOB SUMMARY

We are looking for an experienced, dynamic, and result-oriented Sales Head to lead and manage the overall sales function of the organization.

The Sales Head will be responsible for driving revenue growth, achieving sales targets, improving sales performance, developing sales strategies, managing sales teams, strengthening dealer/channel relationships, and ensuring overall sales excellence across the organization.

The position will have a strategic and operational leadership role, with responsibility for monitoring the performance of different sales teams and business verticals and ensuring that organizational sales objectives are achieved.

The ideal candidate should have strong leadership capabilities, excellent business acumen, a data-driven approach, and proven experience in managing large sales teams and achieving aggressive business targets.

2. KEY RESPONSIBILITIES

A. Overall Sales Leadership

- Take complete ownership of the organization's overall sales performance.
- Develop and implement comprehensive sales strategies aligned with the company's business objectives.
- Drive revenue growth, market expansion, profitability, and overall business development.
- Set annual, quarterly, monthly, and territory-wise sales targets.
- Establish transparent sales objectives and performance expectations for all sales teams.
- Monitor overall sales performance and take corrective actions wherever required.
- Ensure achievement of sales targets across products, regions, channels, and business verticals.

B. Sales Strategy & Business Planning

- Develop effective sales plans based on market potential, business objectives, historical performance, and future growth opportunities.
- Identify new markets, territories, customer segments, and business opportunities.
- Develop strategies for increasing market share and strengthening the organization's competitive position.
- Prepare sales forecasts and business projections.
- Continuously review and improve sales strategies based on market trends and performance data.
- Identify opportunities for cross-selling, upselling, and expansion of existing business.

C. Sales Team Management

- Lead, guide, motivate, and manage the overall sales team.
- Define KRAs, KPIs, targets, and performance standards for sales personnel.
- Review individual, team, territory, and vertical-wise performance.
- Conduct periodic performance reviews and provide constructive feedback.
- Identify performance gaps and implement improvement plans.
- Build a high-performance sales culture based on accountability, discipline, and achievement.
- Support recruitment, selection, training, development, and retention of key sales personnel.
- Develop second-line leadership within the sales organization.

D. Dealer & Channel Management

- Develop and strengthen relationships with dealers, distributors, retailers, channel partners, and key business accounts.
- Ensure effective channel coverage and market penetration.
- Identify and onboard new channel partners in potential markets.
- Monitor dealer performance, secondary sales, stock movement, and business potential.
- Develop strategies to improve dealer productivity and sales contribution.
- Resolve major channel-related issues and maintain strong business relationships with key partners.
- Ensure effective execution of channel schemes, promotions, and incentive programs.

E. Sales Performance Monitoring & MIS

- Establish a robust sales performance monitoring system.
- Review daily, weekly, monthly, and quarterly sales reports.
- Monitor sales achievement against targets across teams, territories, products, and channels.
- Analyze sales trends, productivity, conversion ratios, achievement percentages, and growth rates.
- Review sales pipeline and ensure adequate business opportunities are maintained.
- Use MIS and analytics to identify performance gaps and growth opportunities.
- Present sales performance reports and business updates to senior management.

F. Revenue & Target Management





- Take ownership of overall revenue and sales target achievement.
- Monitor target vs. achievement and develop action plans for underperforming areas.
- Ensure proper sales forecasting and target allocation.
- Drive consistent month-on-month and year-on-year growth.
- Monitor sales contribution by product, brand, region, salesperson, and channel.
- Identify high-performing and low-performing business areas and take appropriate action.

G. Market Development & Expansion

- Conduct regular market analysis to identify emerging opportunities.
- Develop strategies for entering new markets and territories.
- Identify competitor activities, pricing strategies, product movements, and market trends.
- Develop initiatives to increase product visibility and market penetration.
- Strengthen the organization's presence across existing and emerging markets.
- Work closely with marketing and brand teams to execute market development initiatives.

H. Coordination with Internal Departments

- Coordinate closely with Finance, Accounts, Warehouse, Operations, HR, Marketing, and Management teams.
- Ensure smooth coordination between sales and supply chain functions.
- Monitor inventory requirements based on sales forecasts and market demand.
- Coordinate with Finance regarding collections, outstanding payments, credit limits, and dealer financial performance.
- Work with HR on manpower planning, recruitment, training, and performance management.
- Ensure sales commitments are aligned with operational capabilities.

I. Key Account & Business Relationship Management

- Personally manage and develop relationships with major dealers, key accounts, and strategic business partners.
- Participate in important dealer meetings, negotiations, business reviews, and commercial discussions.
- Handle escalated customer and channel issues.
- Develop long-term relationships with important business stakeholders.
- Identify opportunities to increase business from key accounts.

J. Sales Process & Performance Improvement

- Develop standardized sales processes and ensure their effective implementation.
- Identify inefficiencies within the sales process and introduce improvements.
- Improve sales productivity and field effectiveness.
- Ensure proper reporting, follow-up, customer coverage, and sales discipline.
- Introduce technology, CRM, automation, and analytics wherever appropriate.
- Establish a culture of continuous improvement within the sales function.

3. KEY PERFORMANCE INDICATORS (KPIs)

The performance of the Sales Head will be evaluated based on:

- Overall sales target achievement
- Revenue growth
- Year-on-year sales growth
- Gross margin / contribution improvement
- Market share growth
- Territory-wise sales performance
- Product / brand-wise performance
- Dealer and channel growth
- New dealer acquisition
- Existing dealer productivity
- Sales team productivity
- Sales conversion and pipeline performance
- Inventory movement and ageing
- Collection / outstanding performance
- Customer and dealer retention
- Forecast accuracy
- Achievement of monthly, quarterly, and annual targets
- Overall profitability and business growth

4. REQUIRED QUALIFICATION

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline.
- MBA in Marketing / Sales / Business Management will be an added advantage.
- Strong knowledge of sales management, channel sales, distribution, and business development.

5. EXPERIENCE

- Minimum 8–12 years of relevant sales experience, with significant experience in a leadership / managerial position.
- Proven experience in managing large sales teams and multiple territories.
- Experience in distribution, consumer electronics, mobile phones, IT products, appliances, retail, B2B, FMCG, telecom, or related industries will be preferred.




- Candidates with experience handling multi-brand distribution or large dealer networks will have an added advantage.

6. REQUIRED SKILLS & COMPETENCIES

Leadership & Management

- Strong leadership and people-management skills
- Ability to lead large and diverse sales teams
- Strong decision-making and problem-solving ability
- Ability to motivate and develop teams

Business Skills

- Strong business and commercial acumen
- Excellent understanding of sales and distribution
- Strategic planning and execution
- Market and competitor analysis
- Strong negotiation skills

Analytical Skills

- Sales forecasting
- MIS and dashboard analysis
- Target vs. achievement analysis
- Performance analysis
- Revenue and profitability analysis

Communication Skills

- Excellent verbal and written communication
- Strong presentation and negotiation skills
- Ability to communicate effectively with senior management, dealers, and internal teams

Technology

- Strong knowledge of MS Excel, PowerPoint, and reporting tools
- Experience with CRM / ERP systems will be an advantage
- Ability to work with sales analytics and performance dashboards

7. PERSONAL ATTRIBUTES

The ideal candidate should be:

- Highly result-oriented
- Target-driven and commercially focused
- Strategic yet hands-on
- Proactive and energetic
- Accountable and disciplined
- Strong in relationship management
- Comfortable working in a fast-paced environment
- Capable of handling pressure and aggressive targets
- Willing to travel extensively when required
- Strong in team building and organizational leadership

8. WHAT THE ROLE OFFERS

- Opportunity to lead the overall sales function of a growing organization.
- Exposure to multiple technology and energy product categories.
- Opportunity to work with established brands and extensive channel networks.
- High level of responsibility and decision-making authority.
- Performance-driven career growth.
- Opportunity to contribute directly to organizational expansion and revenue growth.

ABOUT THE GROUP ALDOUS GLARE TECH & ENERGY PVT. LTD.

Aldous Glare Tech & Energy Pvt. Ltd. (AGTE) is a technology and energy product distribution company headquartered in Kochi, Kerala, with operations across Kerala. Established in 1995, the company has built extensive experience in distribution and market development.

The company operates across multiple product categories including smartphones, Android/Google TVs, smart appliances, solar products, and cloud services, supported by an extensive dealer and retailer network. The company's distribution operations serve retailers across Kerala and are supported by branches and warehouse infrastructure.

AGTE's product portfolio includes vivo smartphones, TCL products, solar panels, solar inverters, hybrid inverters and batteries, among other technology products.

ALPS DIGITAL DEVICES LIMITED

Alps Digital Devices Limited is a technology distribution company associated with the group's Apple business. The company focuses on the distribution of Apple products, including iPhone, iPad, MacBook, Apple Watch, accessories, and related products.

The organization operates through an extensive distribution and channel network and focuses on strengthening market reach, dealer relationships, sales performance, and brand presence.

OUR BUSINESS

Together, Aldous Glare Tech & Energy Pvt. Ltd. and Alps Digital Devices Limited operate across major technology, consumer electronics, and renewable energy product categories.

The group provides opportunities for professionals to work across dynamic business verticals involving:

Apple | Smartphones | Consumer Electronics | Smart TVs | Appliances | Solar Energy | B2B & Channel Sales | Distribution

The Sales Head will play a critical role in driving the overall sales growth, market expansion, channel development, team performance, and revenue generation of the organization.

APPLY NOW

Email: [email protected]
Contact: +91 99958 00502

Join us to lead sales, build high-performing teams, expand markets, and drive the next phase of organizational growth.

Pay: ₹75,000.00 - ₹80,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Sales Head (Panampilly Nagar)
🏢 Alps Distributors
📍 Panampilly Nagar