Product Marketing Manager

Location: Bangalore
Work Mode: Work From Office (WFO)
Working Days: Monday to Friday (5 Days)
Experience: 8–10+ Years
Qualification: MBA from a reputed university
Industry Preference: FinTech / Payments / D2C / Automotive

Job Summary

We are looking for an experienced and dynamic Product Marketing Manager to drive product positioning, market research, customer insights, pricing, product adoption, and Go-To-Market (GTM) strategies.

The ideal candidate should have 8–10+ years of experience in Product Marketing or Brand Management, with strong exposure to market research, customer engagement, GTM execution, sales enablement, and cross-functional collaboration. Field sales experience is preferred.

Key Responsibilities

- Conduct market research to identify valuable and unaddressed customer needs and market opportunities.
- Analyze customer requirements and competitor offerings to identify product differentiators.
- Develop product positioning, value propositions, and product roadmaps based on market insights.
- Define product metrics and targets, including market share, revenue, and gross margin.
- Identify different product users and develop user stories in collaboration with Product Design and Engineering teams.
- Participate in product development discussions and daily stand-ups, providing customer and market feedback.
- Own pricing and packaging strategy and coordinate with Finance for approvals.
- Identify and eliminate barriers to product adoption, including awareness, regulatory, legal, training, and usage-related challenges.
- Develop and execute comprehensive Go-To-Market (GTM)



strategies for customer awareness, consideration, acquisition, and conversion.
- Plan and execute association events, seminars, field activities, ATL/BTL campaigns, and digital marketing initiatives.
- Work closely with Content and Design teams to develop product marketing content and communication.
- Track planned vs. executed GTM initiatives and present ROI and performance reports to management.
- Design and execute promotions to increase product adoption and usage while managing promotional budgets.
- Develop training programs and sales enablement materials for field and inside sales teams.
- Set customer acquisition and product usage targets for sales teams and track performance through MIS.
- Work closely with Business Operations to resolve customer issues and improve customer satisfaction and product usage.
- Continuously monitor customer feedback, market trends, and competitor activity to refine product strategy and roadmap.
- Travel regularly, approximately 6–15 days per month, to meet customers and work closely with sales teams on market-level opportunities and challenges.

Required Skills

- 8–10+ years of experience in Product Marketing / Product Management / Brand Management.
- Strong understanding of Go-To-Market (GTM) strategy and execution.




- Experience in market research, customer insights, competitor analysis, and product positioning.
- Strong understanding of pricing, packaging, promotions, and product adoption.
- Experience working with Sales, Product, Engineering, Finance, Design, and Marketing teams.
- Robust analytical, communication, presentation, and stakeholder management skills.
- Ability to convert customer and market insights into actionable product strategies.
- Field sales / customer-facing experience preferred.
- Strong ownership, accountability, and execution mindset.
- Willingness to travel extensively as required.

Preferred Industry Experience

Candidates from the following industries will be preferred:

- FinTech / Payments
- D2C
- Automotive
- Technology / SaaS / Digital Products

Education

MBA from a reputed university/institute is preferred.

What We Are Looking For

We are looking for a dynamic go-getter who is comfortable taking ownership, working across functions, interacting directly with customers, and driving initiatives from strategy to execution.

If you have strong experience in Product Marketing, GTM, customer insights, and product adoption, and are looking for a high-ownership role in Bangalore, we would like to hear from you.

Apply now to be considered for this prospect.share your CV at [email protected] or whatsapp +91-XXXXXXXXXX

Pay: ₹65,000.00 - ₹75,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Product Marketing Manager (India)
🏢 Kiara Global Services
📍 India