About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Summary

This position plays a critical role in driving the growth, innovation, and operational excellence of the DSF team. This role requires a forward-thinking skilled with strong analytical capabilities, a strategic mindset, and an in-depth understanding of the life insurance industry. Collaborating closely with the Sales team and cross-functional stakeholders, the incumbent will identify market opportunities, develop cutting-edge solutions, and execute strategic initiatives that enhance business growth, customer experience, and efficiency. Key focus areas include market analysis, product development, digital transformation, go-to-market (GTM) strategies, and performance tracking.

Key skills required

- Advanced proficiency in data analytics tools for extracting meaningful insights.

- Strong problem-solving abilities to identify root causes and implement effective solutions.

- Expertise in process improvement methodologies such as Lean or Six Sigma.





- Comprehensive understanding of digital technologies and tools to drive transformation.

- Exceptional leadership skills to inspire, motivate, and guide cross-functional teams.

- Proven relationship-building skills to foster trust and collaboration with internal and external stakeholders.

- Strong influencing skills to achieve objectives without direct authority.

Key Responsibilities

- Conduct comprehensive market research to identify trends, customer needs, and competitive insights, driving innovation and differentiation within the direct business space.

- Collaborate with the Products team to design and launch innovative life insurance products tailored to bank customer needs.

- Oversee the product lifecycle, including benchmarking, proposal development, distribution planning, and performance monitoring.

- Develop and execute project plans with clear timelines, resource allocation, and risk mitigation strategies.

- Formulate strategies to drive growth through cross-sell, up-sell, and rider product opportunities, expanding revenue streams.

- Lead digital initiatives to enhance customer experience and improve operational efficiency through cutting-edge technology.

- Partner with IT and marketing teams to ensure the digital ecosystem is future-ready and supports strategic goals.

- Create actionable dashboards and leverage data visualization tools to present insights clearly and effectively to senior management.

- Collaborate with underwriting, claims, and other critical functions to ensure the seamless execution of go-to-market strategies.

- Provide data-driven recommendations to improve processes and drive superior business outcomes.

- Prepare and deliver high-impact presentations for senior leadership, supporting strategic decision-making.

State:

Home Office

Branch:

Gurugram -90C

Department:

Direct Sales Force

Function:

DSF - Strategic Initiatives

Posted On:

12-Feb-2026

📌 Chief Manager - Strategic Initiatives (India)
🏢 AxisMaxlife
📍 India