We are not looking for someone to "run campaigns". We are looking for the person who owns Rs.15 lakh+ of monthly Google spend end to end — the strategy behind it, the daily decisions inside it, and the CPL, CAC and disbursal numbers that come out of it.

This is a high-trust, high-autonomy seat. You will have direct access to founders and to the full-funnel data — not just clicks and leads, but which leads actually convert into approved, disbursed loans. If you have been waiting for a budget large enough to be interesting and a feedback loop fast enough to be fun, this is it.

What you will own

- Full P&L; of Google Ads spend — planning, pacing and allocating Rs. 15L+ per month across Search, Performance Max, Demand Gen, YouTube and Display, with explicit accountability for CPL and cost per disbursal.
- Account architecture — restructuring and scaling campaigns, ad groups, keyword and audience strategy, bidding strategies, and geo/device/daypart segmentation for a BFSI audience across metros and tier-2 India.
- Testing velocity — running a disciplined, documented experiment calendar on ad copy, creatives, landing pages, offers and bid strategies. We care more about your testing cadence than your last case study.
- Tracking and measurement — owning conversion tracking, GA4, GTM, offline conversion imports and server-side events so that Google optimises towards disbursals, not vanity form fills.
- Lead quality, not just lead volume — working with sales and ops to trace CPL through to approval and disbursal, and killing the segments that look cheap but never convert.
- Landing page and CRO collaboration — briefing design and web on page variants, then reading the results honestly.




- Reporting that drives decisions — a weekly dashboard and a crisp monthly review with founders: what we spent, what it returned, what we learnt, what changes next month.
- Competitive and auction intelligence — tracking impression share, auction insights and competitor messaging in the lending and debt-relief category.
- Compliance-aware creative — keeping ad copy and landing pages within Google's financial services policies and India's advertising norms for credit products.

Non-negotiables

We will be strict on these three. Please do not shortlist against anything softer.

1 Agency pedigree 2–3 years (minimum) of hands-on Google Ads experience at a digital

marketing or performance agency. We want someone who has run accounts

across multiple industries and client contexts — that breadth builds far more

depth than years spent inside a single in-house account. In-house experience on

top of agency time is a plus; in-house only is not a fit for this role.

2 Budget muscle Personally managed at least Rs. 2–3 lakh per month of Google Ads spend

(Google alone — not a blended figure across Meta and other channels).

Candidates who have handled larger monthly budgets are strongly preferred,

since this role steps up to Rs. 15L+.

Good to have

- Experience in BFSI, fintech, lending, insurance or another high-intent, lead-gen-driven category.

- Google Ads certifications; exposure to Google Ads Editor, scripts or the Google Ads API.

- Working knowledge of GTM, server-side tagging and CRM-to-Google offline conversion pipelines.

- Familiarity with call tracking, WhatsApp and lead-routing flows.

- Comfort briefing creative teams and writing your own ad copy when needed.

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Growth Hacker - Google Ads (India)
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