Full job description:

Results-driven Digital Marketer and Web Developer with expertise in building responsive, user-friendly website and executing data-driven marketing campaigns. Skilled at combining front-end design with SEO (Search Engine Optimization), PPC (Pay-Per-Click), and content strategy to boost online visibility, user engagement, and revenue.

Key Responsibilities:

1) Graphic Design:

- Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
- Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
- Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.

2) Digital Marketing Collateral:

- Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
- Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
- Optimize designs for different digital platforms and devices to ensure a seamless user experience.

3) Social Media Management:

- Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
- Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
- Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

4) Content Creation:

- Assist in creating and editing multimedia content, such as videos, GIFs, and animations,



to support digital marketing initiatives.
- Collaborate with copywriters and content creators to visually enhance blog posts, articles, and other written content.
- Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.

5) Web Design and Development:

- Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
- Design website elements, including headers, footers, navigation menus, and call-to-action buttons.
- Ensure web designs are responsive and optimized for mobile devices.

6) Creative Strategy and Ideation:

- Contribute to the development of creative strategies and ideas for digital marketing campaigns.
- Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
- Brainstorm and present design concepts and ideas to the marketing team.

7) Collaboration and Communication:

- Collaborate with cross-functional teams, including marketing, content, and development, to ensure cohesive and consistent branding and messaging.
- Communicate design ideas, concepts, and requirements effectively to stakeholders.
- Incorporate feedback and make revisions to designs based on stakeholder input.

Skills:

- Development: HTML5, CSS3, JavaScript, PHP, WordPress, Shopify, Git.
- Marketing: SEO, SEM, Google Analytics, Meta Ads, Email Marketing, Content Strategy.
- Tools: Google Search Console, SEMrush/Ahrefs, Elementor/Divi, Figma.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Versatile schedule
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Graphics Designer/Digital Marketer (India)
🏢 Nirvana Eye Centre
📍 India