Role : Senior Performance Marketer
Work Mode : Remote
Role Type : Full - Time
Yrs of Exp - 3 to 6 yrs

We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.

Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.

This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.

SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.

Core Requirements (Must Have)

- 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
- Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
- Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
- Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
- A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
- Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
- Robust understanding of search intent,



audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
- Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
- Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
- Strong landing-page and CRO fundamentals.
- Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
- Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
- Strong copywriting and messaging judgment for direct-response and B2B buying contexts.

Strongly Preferred

- Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
- Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
- Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
- Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
- Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
- Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.




- Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.

What Great Looks Like

- You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
- You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
- You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
- You understand that a cheap lead can be expensive if it never becomes a pipeline.
- You are curious about new platforms but disciplined about proving incrementality before scaling spend.
- You communicate clearly, document learnings, and take full ownership of results.

*
If interested please drop your resume to [email protected]

Pay: ₹700,000.00 - ₹800,000.00 per year

Benefits:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Application Question(s):

- Have you personally managed Google Ads for B2B lead generation? If yes, share your average CPC, CPL, and CAC?
- Have you personally managed both Google Ads and Meta Ads for B2B campaigns in Tier 1 markets (US, UK, AU, CA)?
- What is the largest monthly ad budget you’ve independently managed?

Google Ads: __________
Meta Ads: __________

- Are you an immediate joiner?
- What is your current CTC?
- What is your Expected CTC?
- Share your linkedin page page profile link

Experience:

- Performance Marketing: 3 years (Required)
- B2B paid Acquisition: 3 years (Required)
- Google and Meta Ads: 3 years (Required)

Location:

- Remote (Required)

Work Location: Remote

📌 Senior Performance Marketer (India)
🏢 SERP Forge
📍 India