JOB DESCRIPTION – DIGITAL MARKETING MANAGER

Company: Delhi Eduskills

(IAODL – Official Brand Name of Delhi Eduskills)

Location: Noida, Sector 59Employment Type: Full-TimeDepartment: Digital MarketingExperience: 3–6 YearsJoining: Immediate Joiner Preferred

About Delhi Eduskills

Delhi Eduskills (IAODL) is a growing EdTech organization focused on providing quality online education and digital learning opportunities to students across India. We are looking for an experienced and result-oriented Digital Marketing Manager who can take ownership of our digital growth, performance marketing, SEO, paid campaigns, and overall online presence.

Job Summary

We are looking for a Digital Marketing Manager with strong hands-on experience across SEO, Meta Ads, Google Ads, Performance Marketing, Organic Growth, AEO, GEO, and AI-driven digital marketing.

The ideal candidate should have a strong understanding of both organic and paid marketing, with the ability to develop and execute strategies that increase website traffic, generate quality leads, improve brand visibility, and drive admissions/business growth.

The candidate should be comfortable working with data, analytics, campaign optimization, content strategies, and emerging AI-powered search and marketing trends.

Key Responsibilities

SEO & Organic Growth

· Develop and execute comprehensive SEO strategies to improve organic rankings, website traffic, and lead generation.

· Strong hands-on expertise in On-Page SEO, Off-Page SEO and Technical SEO.

· Conduct keyword research, competitor analysis, content gap analysis, and SEO audits.

· Improve website visibility across major search engines.

· Develop strategies for sustainable organic growth and non-paid traffic acquisition.

· Monitor keyword rankings, organic traffic, conversions, backlinks, and other SEO KPIs.

· Work closely with the content team to develop SEO-friendly blogs, landing pages, and website content.

Meta Ads & Paid Social Media

· Strong hands-on experience in Meta Ads (Facebook & Instagram).

· Plan, launch, manage,



and optimize lead-generation and conversion campaigns.

· Manage campaign budgets, audiences, creatives, placements, bidding, and optimization.

· Conduct A/B testing of creatives, audiences, copy, and landing pages.

· Analyze CPL, CTR, CPC, conversion rates, ROAS, and overall campaign performance.

· Develop retargeting and remarketing strategies to improve lead conversion.

Performance Marketing

· Plan and execute performance marketing campaigns focused on measurable business outcomes.

· Manage campaigns across paid digital channels and continuously optimize performance.

· Develop strategies for lead generation, customer acquisition, conversion, and ROI improvement.

· Track campaign performance and prepare regular performance reports.

· Identify opportunities to reduce acquisition costs and improve lead quality.

· Work closely with the sales/admission team to improve lead-to-admission conversion.

AEO & GEO

· Hands-on understanding of Answer Engine Optimization (AEO) and strategies for improving visibility in AI-generated answers and search experiences.

· Knowledge of Generative Engine Optimization (GEO) and emerging search trends.

· Develop content and SEO strategies that improve brand visibility across traditional search engines as well as AI-powered search platforms.

· Monitor changes in search behavior and adapt digital strategies accordingly.

AI-Driven Digital Marketing

· Stay updated with AI-driven marketing, AI search, generative AI, and emerging digital marketing technologies.

· Use AI tools for keyword research, content ideation, competitor analysis, campaign optimization, reporting,



and marketing automation.

· Explore recent AI-powered opportunities for improving organic visibility, lead generation, personalization, and campaign performance.

· Understand how AI is changing search, content discovery, and customer acquisition.

Strategy & Team Management

· Create and implement the company's overall digital marketing strategy.

· Develop monthly and quarterly digital marketing plans.

· Coordinate with content, design, technology, and admission/sales teams.

· Manage agencies, freelancers, or external digital marketing partners, if applicable.

· Take ownership of digital marketing targets and deliver measurable growth.

· Stay updated with the latest SEO, paid marketing, social media, AI, and search engine algorithm changes.

Required Skills

· Strong expertise in SEO and Organic Growth

· Hands-on experience with Meta Ads

· Strong understanding of Google Ads / Paid Campaigns

· Experience in Performance Marketing

· Knowledge of AEO and GEO

· Understanding of AI-driven marketing and AI-powered search

· Strong knowledge of digital analytics and reporting

· Experience with Google Analytics and Google Search Console

· Strong understanding of lead generation and conversion optimization

· Excellent analytical and problem-solving skills

· Strong communication and coordination skills

· Ability to work with targets, budgets, and performance metrics

· Ability to independently plan and execute digital marketing strategies

What We Offer

· Growth-oriented work environment

· Opportunity to lead and build digital marketing strategies

· Exposure to modern AI-driven marketing and search technologies

· Professional learning and development opportunities

· Performance-based growth and incentives

· Opportunity to contribute directly to business growth and digital expansion

Work Location

Delhi Eduskills, Noida, Sector 59

Pay: ₹40,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Digital Marketing Manager - Immediate Hiring (India)
🏢 Delhi Eduskills
📍 India