MDFC Private Limited is looking for a Sales Officer to manage and grow business within an assigned territory. The role involves achieving sales and collection targets, developing and managing dealer relationships, expanding market reach, and driving market development activities.

The Sales Officer will work closely with Market Development Officers (MDOs) and Field Officers (FOs) to execute territory business plans, strengthen customer relationships, promote products, and support technical and field-level activities.

The ideal candidate should have solid field-sales skills, good market understanding, relationship-building abilities, and the drive to achieve business targets.

Key Responsibilities1. Sales & Business Development

- Achieve assigned sales, business growth, market share, and profitability targets.
- Develop and execute territory-wise sales and business plans.
- Drive growth across the Company's product portfolio.
- Identify new business opportunities and expand market coverage.
- Develop strategies to improve product penetration and customer adoption.
- Ensure effective execution of sales and marketing initiatives within the assigned territory.

2. Dealer & Channel Management

- Develop, appoint, and maintain strong relationships with dealers and channel partners.
- Expand and strengthen the dealer network within the assigned territory.
- Improve dealer productivity and overall business performance.
- Conduct regular dealer meetings, business reviews, and market visits.
- Support retailers through effective dealer and channel development.
- Address dealer concerns and coordinate with internal teams for timely resolution.

3. Collection & Credit Management

- Achieve assigned collection and recovery targets.
- Monitor dealer outstanding balances and ensure timely collections.
- Follow the Company's credit and collection policies.
- Monitor dealer credit exposure and payment discipline.
- Recommend dealer credit requirements as per Company guidelines.
- Coordinate with relevant internal teams regarding outstanding payments and credit-related matters.

4. Market Development & Field Activities

- Conduct farmer meetings,



product demonstrations, field days, awareness programmes, and other market-development activities.
- Support product launches and seasonal promotional campaigns.
- Promote appropriate and scientific crop nutrition practices.
- Drive product awareness and adoption through regular field engagement.
- Build strong relationships with farmers and other key stakeholders in the territory.
- Identify opportunities to increase product visibility and market penetration.

5. Team Coordination & Field Leadership

- Guide and support Market Development Officers (MDOs) and Field Officers (FOs).
- Conduct joint field visits and working sessions with the team.
- Review field activities and monitor team productivity.
- Provide regular guidance, coaching, and feedback to field team members.
- Support team capability development through on-the-job mentoring and training.
- Ensure effective execution of territory plans by the field team.

6. Market Intelligence & Reporting

- Monitor competitor activities, pricing, products, promotions, and market trends.
- Gather customer, dealer, and farmer feedback.
- Track seasonal demand and changing market requirements.
- Share relevant market intelligence with the management team.
- Maintain accurate and timely sales and field records.
- Submit required reports, including Daily Activity Reports, Weekly Tour Plans, Monthly Business Reports, and CRM updates.
- Ensure timely and accurate reporting of sales, collections, market activities, and field performance.

Required Skills & Competencies

- Strong sales and business development skills.
- Good understanding of territory and channel management.
- Strong dealer and customer relationship management skills.
- Good negotiation and communication abilities.




- Target-oriented and result-driven approach.
- Strong field-working and market-development capabilities.
- Ability to analyse market trends and competitor activities.
- Good team coordination and leadership skills.
- Ability to work independently and manage an assigned territory.
- Willingness to travel extensively within the assigned territory.
- Basic proficiency in MS Office and CRM/reporting tools.

Educational Qualification & Experience

- [Graduate/Diploma] in [Agriculture/Business Management/Marketing/Relevant Field].
- [2–3 years] of experience in sales, preferably in agri-inputs, crop nutrition, fertilizers, agricultural products, or a related industry.
- Experience in dealer/channel management and field sales will be an advantage.
- Candidates with strong knowledge of the local market and dealer network will be preferred.

What We Are Looking For

We are looking for a proactive, target-oriented, and field-focused sales professional who can take ownership of an assigned territory, build strong channel relationships, identify growth opportunities, and work effectively with field teams.

The candidate should be comfortable with extensive field travel and should have the ability to convert market opportunities into sustainable business growth.

About MDFC Private Limited

MDFC Private Limited is committed to building sustainable business growth through strong market relationships, effective field execution, and customer-focused solutions.

As a member of the MDFC team, you will have the opportunity to contribute directly to business growth while working closely with dealers, farmers, field teams, and other stakeholders.

Job Types: Permanent, Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Jagdalpur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Bachelor's (Preferred)

Experience:

- Agriculture Industry: 2 years (Required)

Work Location: In person

📌 Sales and Marketing Officer (India)
🏢 Maa Dayalu Fertilizers & Chemicals
📍 India