Senior Content Writer

Company: Nirmaan Branding Studio
Location: Rajkot, Gujarat
Job Type: Full-time
Experience: 3–5 Years

About Nirmaan Branding Studio

Nirmaan Branding Studio is a branding and creative studio that works with ambitious brands to build identities, stories and marketing experiences that people remember.

We work across Brand Strategy, Brand Identity, Social Media, Content, Websites, Campaigns, Digital Marketing and Creative Communication.

We’re looking for a Senior Content Writer who can turn ideas, briefs and business objectives into content that people actually want to read.

The Role

As a Senior Content Writer, you will be responsible for developing and executing content across multiple platforms — from sharp LinkedIn posts and engaging Instagram copy to thoughtful blogs and newsletters.

You should be equally comfortable writing a 100-word LinkedIn post, a witty Instagram caption, a 1,500-word industry blog, or a newsletter that people actually open.

More importantly, you should understand that good content isn't just about writing well — it's about knowing what to say, why you're saying it, who you're saying it to, and where you're saying it.

Key Responsibilities

Content Strategy

- Develop content ideas and content calendars aligned with brand and marketing objectives.
- Understand different brand voices and adapt writing styles accordingly.
- Research industries, audiences, competitors and emerging content trends.
- Convert complex business/technical information into simple, engaging communication.
- Work closely with designers, social media managers, strategists and account managers.

LinkedIn

- Write thought-leadership posts for founders, brands and businesses.
- Develop founder-led content and personal branding narratives.
- Create industry insights, opinions, educational posts and storytelling formats.
- Write content designed for engagement, credibility and authority — not just impressions.

Instagram

- Write captions, hooks,



carousel copy, reel scripts and campaign copy.
- Develop creative concepts in collaboration with designers and social media teams.
- Understand short-form content, hooks, CTAs and platform-specific communication.
- Create witty, conversational and culturally relevant content where appropriate.

Blogs & SEO Content

- Write well-researched, long-form blogs and articles.
- Conduct keyword and competitor research.
- Follow SEO best practices including search intent, headings, internal linking, metadata and readability.
- Write content across B2B, B2C, technology, manufacturing, lifestyle and other industries depending on client requirements.
- Fact-check and ensure content is accurate and credible.

Newsletters

- Develop regular newsletters and email content.
- Write subject lines, introductions, body copy and CTAs.
- Create newsletters that educate, engage and drive action.
- Repurpose existing content into newsletter formats wherever relevant.

What We're Looking For

- 3–5 years of qualified content-writing experience.
- Excellent written English and strong command over grammar.
- Strong research and fact-checking skills.
- Ability to write in multiple tones and voices.
- Strong understanding of LinkedIn and Instagram content formats.
- Experience writing blogs and SEO-driven content.
- Ability to write for both founders and brands.
- Strong storytelling ability.
- Ability to simplify complex topics without making them boring.
- Robust attention to detail.
- Ability to independently take a brief, research it and produce high-quality content.




- Comfortable working in a fast-paced creative agency/studio environment.

Bonus Points If You

- Have experience with B2B, technology, manufacturing, SaaS or professional services brands.
- Understand founder-led marketing and personal branding.
- Have experience writing for senior executives or founders.
- Know how to use AI tools for research, ideation and content workflows without relying on AI to do the actual thinking.
- Understand basic SEO and Google Search behaviour.
- Can write humour, storytelling and brand campaigns — not just informational content.
- Have a portfolio that demonstrates range.

What We Don't Want

We aren't looking for someone who simply:

- Rewrites ChatGPT outputs.
- Fills content calendars with generic motivational quotes.
- Believes every LinkedIn post needs to start with "Here's the thing..."
- Thinks adding emojis makes content engaging.
- Writes 1,000 words when 300 would do.
- Needs a detailed instruction manual for every piece of content.

We want someone who can think.

What You Can Expect

- Work across interesting Indian and global brands.
- Exposure to multiple industries and business categories.
- Opportunity to work directly with founders and senior leadership.
- A highly collaborative creative environment.
- Freedom to experiment with formats, ideas and writing styles.
- The opportunity to build content that goes beyond "posting on social media."

How to Apply

Please apply with:

- Your updated CV.
- Your content portfolio or links to published work.
- 3–5 examples of your best LinkedIn/Instagram content.
- At least 2 examples of long-form writing/blogs.
- A short note explaining why you think you'd be a good fit for Nirmaan Branding Studio.

Location: Rajkot, Gujarat
Employment Type: Full-time
Experience: 3–5 Years

Pay: ₹13,500.00 - ₹15,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: In person

📌 Senior Content Writer (India)
🏢 Nirmaan Branding Studio
📍 India