About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description

Job Code:

Position

Assistant Vice President & Circle Head

Reporting To

ZVP

Department

Axis

Function

Axis – Branch Banking

Location

XXXX

Band

3

About Max Life Insurance:

''Max Life Insurance, one of the leading non-bank promoted private life insurers, is a joint venture between Max Financial Services Ltd. and Axis Bank Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Axis Bank is a the leading Private bank in the country. Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a solid track record over the last 15 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. The company has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital. In the financial year 2024, Max Life recorded with sum assured of Rs. 2,92,258 crore and Asset Under Management of Rs. 1.5 Lakh crore as on 31st March 2024."

We Stand for:

Caring

A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives, eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance.

Collaboration





A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes, thus, delivers to the organization’s ask. A leader who addresses challenges with a solution oriented approach to create “win-win” partnerships within & outside teams through inspired cooperation and teamwork.

Customer Obession

A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience.

Growth Mindset

An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo, takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance.

People Leadership

A people’s leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching, empowering & motivating them to deliver superior business outcomes.

Job Summary:

Manages a large Circle and Oversee manpower deployment, collaborates with Marketing to create specific modules and products customized to relationship requirements with the objective to support and contribute to Axis bank strategy, achieve operations excellence, ensure systems are deployed and help build the channel within the company guidelines and the business module of Axis Bank

Key Responsibilities/ Key Deliverables:

-
Relationship Management with the Axis Circle Head, Circle Business Managers. With the advent of cluster formation relationship management with the Clusters Heads in order to achieve business targets and builds a progressive partnership with the bank.

- Provide inputs on departmental goals to the ZVP and make plans for achievement in order to support and contribute to Axis Bank Strategy

- Responsible for execution of Axis 2020 initiatives by partnering closely with Axis Bank & Max Life stake holders at circle / cluster level.

- Periodic Analysis of the performance, Counsel and Mentor performance,



Conduct Fortnightly PRPs and Facilitate performance management, rating and normalization of ratings for Skip Levels, co-create and implement recognition platforms in order to build a capable and motivated team in the AXIS Bank resources.

- Liaise with training team and circle trainer for creating specific modules customized to relationship requirements. Facilitate content development, training and understanding of customized products. Ensuring product training departed to all sellers including Axis Bank resources.

- Daily updates in alignment with Axis Clusters of focused business Parameters-Business Plan, Branch Seller Activation and persistency and thereby tracking the performance in all the vectors.

- Ensuring Branch visits to the top branches, whose %ge achievement on budget is lower than the smaller branches, and come out with the strategy.

Develop joint scorecard / calendar of initiatives with AXIS Bank. Establish protocol for formal contact and issue resolution involving Senior personnel as required. Analyze the market scenario and thereby ensuring data mining on competition, Propose changes to the Marketing team based on the relationships.

Measures of Success:

OA Share:-

Counter shar of MLI

Business Plan:-

Premuim (Rs.) - Plan v/s Actual

New SP Certifcation & Success

Pretection & N Par Savings:-

Premium - Plan Vs Actual

Persistency:-

13th & 25th month Persistency (%)

Effective Management of People

Retention rate - (as per HR formula)

Customer centricity and satisfaction:-

Effective Management of Customer

As per Plan

Key Relationships (Internal /External)

Effective Management of People & Customer

Retain talent

Handling Customer Complaints

Job Specifications:

-
Master of Business Administration or equivalent.

- 12 to 15 years of experience in intensive Distribution , Channel Management, Prior experience in insurance essential.

Knowledge & Skill Matrix:

- Relationship, Leading people, Effective Management of Process

- Result Orientation, Working With & Through Others, Innovation, Customer Centricity, Technical Expertise, Managerial Expertise, Problem Solving & Decision Making, Business Acumen, Role Modeling Core Values, Strategic Planning & Execution

Additional Information (Optional):

- NA

State:

Karnataka

Branch:

Mangalore

Department:

Axis

Function:

Branch Banking - South 1

Posted On:

15-Oct-2025

📌 Assistant Vice President & Circle Head (Karnataka)
🏢 AxisMaxlife
📍 Karnataka