Job Description – Sales Engineer (Industrial Automation)

Job Title: Sales Engineer – Industrial Automation

Department: Sales / Business Development

Industry: Industrial Automation & Control Systems

Job Summary

We are looking for a technically strong and commercially driven Sales Engineer to develop business opportunities in the industrial automation sector. The role involves understanding customer requirements, proposing suitable automation solutions, preparing technical and commercial quotations, conducting product demonstrations, and managing the sales cycle from lead generation through order closure.

The ideal candidate should have a good understanding of industrial automation products and technologies, along with strong communication, negotiation, and customer relationship skills.

Key Responsibilities

- Generate new business opportunities and develop relationships with industrial customers.

- Identify customer requirements and recommend appropriate automation solutions.

- Promote and sell industrial automation products and solutions, including:

- PLC, HMI and SCADA systems

- VFD/AC drives and servo systems

- Industrial control panels

- Sensors and instrumentation

- Industrial networking and communication systems

- Motion control

- Visit customer sites to understand applications, production processes, and technical requirements.

- Prepare technical proposals, quotations, costing, and solution presentations.

- Conduct product presentations, demonstrations, and technical discussions with customers.

- Follow up on enquiries, quotations, negotiations, and purchase orders.

- Develop and maintain strong relationships with OEMs, system integrators, distributors, consultants, and end-user industries.

- Identify market trends, competitor activities, and new business opportunities.

- Meet assigned sales targets, revenue objectives, and customer acquisition goals.





- Support customers during commissioning, troubleshooting, and after-sales activities when required.

- Attend exhibitions, technical seminars, customer meetings, and industry events.

Required Qualifications

- Bachelor's/Diploma degree in Electrical, Electronics, Instrumentation, Automation, or Mechatronics Engineering.

- 2–5 years of experience in technical sales, industrial automation, control systems, or a related field.

- Good knowledge of industrial automation products and applications.

- Understanding of PLC, HMI, SCADA, VFD, servo, sensors, control panels, and industrial communication is preferred.

- Experience in B2B industrial sales will be an advantage.

- Willingness to travel extensively for customer visits.

Key Skills

- Technical sales and solution selling

- Customer relationship management

- Lead generation and business development

- Technical proposal preparation

- Negotiation and commercial skills

- Presentation and communication skills

- Problem-solving and application understanding

- MS Office / CRM tools

- Ability to work independently

Preferred Experience

Experience working with customers in industries such as:

- Automotive

- Manufacturing

- Packaging

- Food & Beverage

- Pharmaceuticals

- Textiles

- Chemicals

- Process industries

- OEM machine builders

- System integrators

Key Performance Indicators (KPIs)

- Sales revenue and gross margin

- New customer acquisition

- Lead-to-order conversion

- Customer visits and engagement

- Quotation-to-order conversion

- Achievement of monthly/quarterly sales targets

- Customer retention and satisfaction

What We Offer

- Competitive salary and performance-based incentives

- Technical and product training

- Career growth opportunities

- Exposure to advanced industrial automation technologies

- Prospect to work with leading manufacturing and industrial customers

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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