Role Overview / Purpose

- Lead the assigned regional sales business for Advertising and Corporate/Bulk Ticketing.

- Own revenue delivery and growth through:

- Regional sales team

- Strategic accounts

- New business

- Develop the regional commercial plan.

- Manage the sales pipeline and revenue forecasting.

- Strengthen key client and agency relationships.

- Develop new revenue streams.

- Work closely with internal teams to convert opportunities into scalable business.

- Lead and develop RMs, ARMs and other team members in line with the Sales Organization Structure.

- Own both individual and team revenue targets.

Key Responsibilities

1.

Strategic Sales & Business Development

- Lead high-value pitches and proposals for national and large regional brands.

- Develop solutions aligned with client objectives.

- Build a healthy mix of:

- Recurring revenue

- Project-based revenue

- New-business revenue

2.

Advertising Sales Revenue

- Own the regional advertising sales plan.

- Deliver agreed revenue targets across:

- Regular advertising

- New business

- Innovative opportunities

- Identify market gaps and convert them into sustainable revenue streams.

3.

Bulk / Corporate Ticketing Revenue

- Drive revenue growth through corporate and bulk ticketing opportunities.

- Identify and develop new business opportunities in the segment.

4.

Revenue Ownership, Forecasting & Governance

- Own regional revenue targets and sales-pipeline quality.

- Maintain disciplined revenue forecasting.

- Review:

- Conversion

- Sales productivity

- Collections

- Revenue quality

- Take corrective action where performance is off-plan.

- Drive visibility and governance across the regional sales business.

5.

Key Account & Agency Relationships

- Build and maintain senior relationships with:

- Brand marketers

- Media heads

- Agency leadership

- Key decision-makers

- Strengthen account retention.

- Increase share of wallet.





- Create opportunities for long-term strategic partnerships.

6.

Partnerships, Sponsorships & New Revenue Streams

- Build partnership frameworks with brands, media agencies and relevant stakeholders.

- Develop and commercialise:

- Co-created IPs

- Events

- Experiential solutions

- Premium sponsorships

- Other non-traditional revenue opportunities

- Enable and coach the team to develop similar opportunities.

7.

Market Positioning & Strategic Alliances

- Build alliances that strengthen Cinépolis as a premium experiential media platform.

- Track market and competitor developments.

- Identify opportunities to improve the company's value proposition and commercial reach.

8.

Sales Solutions & Commercial Storytelling

- Create clear and commercially sound:

- Proposals

- Presentations

- Business cases

- Develop bespoke solutions for strategic opportunities.

- Ensure the team communicates the value proposition in a simple and compelling manner.

9.

Cross-functional Execution

- Work closely with:

- Marketing

- Operations

- Programming

- Finance

- Legal

- Develop, price and execute commercial solutions.

- Resolve execution issues quickly.

- Ensure commitments made to clients are successfully delivered.

10.

People Leadership

- Lead, coach and develop the regional sales team.

- Set clear targets and accountabilities.

- Review individual and team performance.

- Improve sales productivity.

- Identify capability gaps.

- Build a strong leadership pipeline within the team.

Key Stakeholders / Scope of Influence

Internal

- Senior Management

- HODs

- Finance

- Legal

- Operations

- Marketing





- Programming

- Regional Sales Team

External

- Brand Leadership

- Marketing Leadership

- Media & Agency Leadership

- Strategic Clients

- Partners

- Prospects

- Industry Network / Business Community

Key Competencies

- Strategic sales and business development

- Revenue ownership and target management

- Sales pipeline management and forecasting

- Key account management

- Strategic partnerships

- Sponsorship and new revenue development

- Negotiation and influencing

- Senior-level commercial communication

- Commercial storytelling and solution selling

- Stakeholder management

- Cross-functional collaboration

- People leadership and team development

Experience Required

- 18+ years of experience with proven regional / multi-market sales leadership experience.

- 20+ years of experience in advertising/media sales, entertainment, media solutions, partnerships, business development or related commercial roles, including significant experience leading teams and owning revenue targets.

- Experience managing:

- A sizeable regional business

- Strategic / national accounts

- Complex commercial partnerships

- Demonstrated track record of:

- Delivering business growth

- Building new revenue streams

- Developing sales teams

- 15+ years of meaningful people-management and revenue-ownership experience.

Education

Required

- Graduate degree in any discipline.

- MBA / equivalent management qualification preferred.

Desired

- MBA / equivalent qualification from a reputed institution.

- Relevant certification in sales, marketing, management or business development is an advantage.

Language Requirements

- Robust written and spoken English.

- Hindi or relevant regional language as required for the territory.

- Additional regional language proficiency is desirable.

Age

- 40–45 years

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

📌 General Manager Sales (North & East) | Entertainment Industry (Gurugram)
🏢 Antal International
📍 Gurugram